Being a business and media student along with working in the field has taught me how important practical execution of what we learn during bachelors is. Unfortunately many well-known business schools around Pakistan do not realize the dire need of practical work and believe in burdening students with verbose reports and research documents which they oh-so-effortlessly copy off the internet or get it done through online freelancing resources. I would have probably stayed with the same opinion I formed for all the schools had I not been asked by a friend from SZABIST to help him with Social Media and Live Tweeting for a class. Explaining the project he said that their teacher had asked them to launch a brand online and come up with an online PR activity in order to earn recognition for the brand. They were instructed to use as many social media platforms as they can (Facebook, Twitter, Blogs etc.) This really got me interested and I went over to SZABIST for the live activation of their brand. Here is a brief description of their brand:
“Lattes & Ladders will be the first dedicated board game cafe in Karachi. We’ll have over 500 board & card games, making us the largest public collection in Karachi. Goal: Sharing love of play with everyone from hardcore gamers to those new to the hobby.
We’ll work within our cafe and around the Greater Karachi Area to help people rediscover the simple joy of rolling dice, trading cards and interacting with friends and family face to face. Latte and Ladders will partner with many Karachi schools, libraries and camps to help develop the next generation of gamers.”
The students had managed to get over 1500 likes on their Facebook Page
and a handful of followers on Twitter by live tweeting during their brand activation activities. They had put up live size Snakes And Ladders game at SZABIST 100 for students to ease off their study burdens, relive the memories of their past and indulge in human interactions. I personally felt very nostalgic the two days I spent live tweeting about the event and got a chance to enjoy the memories of what’s no more.
The casual interviews from the core group and other students made me realize how grown up they feel when they get the chance to do something that’s practical and isn’t a bunch of printed pages copied off the internet. Many students said that this is what business schools are supposed to teach us; they are supposed to let us experiment and gain experiences that will help us learn the Dos and Don’ts of the corporate world. I couldn’t have agreed more.
I think all the business schools should invest in such teaching methods and let their students go on the fields to start business ventures on their own. Self-learning has got to be the best form of learning the world will ever see!
Here are some pictures from the live activation of Lattes & Ladders Board Game Café.