The rapid evolution in the modern world we live in has lead to us abandoning our families at various stages of our lives. We have given in to the needs of being digitally connected to such an extent that we have started to let go of the idea of human interactions and relationship bonding. This change has come to mainly affect the elderly people of our society. Almost everyday we see people abandoning their old parents only because they don’t have the time and the will to take care of them and interact with them on regular basis. During such times when we have stopped thinking about the elderly people let alone spend time with them, students of SZABIST have developed a soft corner for the ones who get abandoned.
Recently I was approached by a group from SZABIST with the name of 2nd Innings Club for their hypothetical project of launching a virtual organization catering to a cause. I have had been approached previously for such projects by the students of the same university and I still believe that for students studying business this project is the best example of proper and effective teaching methods. I got the chance to see other hypothetical companies and their launches and their youth centric approach but this particular group took me by surprise due to their cause and the target market.
2nd Innings Club is basically a hypothetically launched place for the elderly people on social media. This place isn’t an old age home where people leave their parents during their final days. 2nd Innings Club is a paradise for the elderly people of our society who deserve our utmost attention and care.
The group carried a pre launch activity at SZABIST where they made everyone write messages to the elderly people. The group generated an emotional wave in the campus by making students write to their grandparents and take out a few moments from their busy lives to think about the people who played a key role in their upbringing.
Later the group went to Bint-e-Fatima, an old age home, to meet elderly people and spent some time with them.
What really fascinated me was the dedication of this group towards the cause. Even though its just a virtual project, the group had loyalties and utmost determination tied to it.
This made me realize the need of such places and our I capability to take care of the people who had taken care of us without expecting anything in return. This also gave me a chance to go out and spend some time with elderly people and find joy in their stories and laughter.
This, like I had mention in previous blogpost, is the best teaching technique for business students to learn how to work with start up ventures and strategize their brand image and put social media to proper use.
Below attached are some pictures from the groups activities during the course of the launch of 2nd Innings Club.