Dove Patches – Changing Realities and Definitions

Have you ever pondered upon who sets these beauty standards that our media oh-so-proudly flaunts? Who decides that size zero is the perfect body size, fair complexion wins the crown and long hair bags away all the possible attention in the world? How often have you looked at yourself in the mirror and thought I’m beautiful just the way I am rather than pin pointing your crocked nose, those acne marks, a new pimple or less pouty lips? Have you ever taken a note of all the beauty that you carry around for the universe to be amazed? No, probably not.

But Dove did! Once again Dove came up with an amazing campaign to bring us face to face with no one but ourselves. Dove Patches introduced us to the fact that #BeautyIs nothing but just a state of mind. Amazed, right? So was I when I got an invitation to attend the Dove Patches’ Global Launch at Verde Bistro Cafe. I’m usually not beauty crazy but I know I have been through times when I’ve looked myself in the mirror and cried over a bad hair day or an unannounced visit by acne, becoming a part of the 80% women who feel hesitant about the way they look.

Dove Patches’ Global Launch took place on 9th April with the event theme of Elegance and Beauty. The moment I entered the Cafe, I was mesmerised by the ambience created by elegant colours and beautiful lights. Who wouldn’t feel beautiful then? Little did I know that not only my state of mind but my way of looking at myself was going to change too!

A gorgeous friend, Sara Muzammil, was the host of the event who started off with introducing us to Dove’s journey of changing women’s perspective of beauty standards. The introduction lead to an experiment that showed how Dove works as a gentle skin moisturiser, eliminating all the harmful skin effects by balancing our skin’s PH number. The experiment was followed by sessions that included screening of Dove Patches’ Video which had every single individual in the room awestruck by it’s sheer brilliance and a window to the reality. We found out that the biggest beauty pressure women have is the one they put on themselves and realised that beauty is nothing but our own state of mind!

Dove Patches was an experiment conduct to prove that beauty is just a state of mind by making a few women wear a beauty patch everyday for two weeks and making them realise how beauty is nothing but merely a state of mind and they are beautiful just the way they are, they don’t need validations or confirmations from others to know that they are exquisite, successful and amazing women! The Dove Patches video can be viewed here.

 Watch it and get inspired! 

The course of the event continued with quizzes and none other than the Selfie Galore where we all were asked to take as many selfies as possible with as many people we can in the entire room with the hashtag of #BeautyIs. This by far was the best way of increasing social interaction. There’s nothing more beautiful than human interactions now, is it?

Later we were served an unbelievably scrumptious three course meal and our departures were turned into a memory by a generous gift baskets that included Dove products, Lals Chocolates and Debenham’s gift voucher from Dove. What a beautiful end to an even more beautiful experience.

The event not only became an inspiration and a source of several realisations for me but also provided me with a chance to make new friends and know several more stories. They definitely said it right that beauty is in the eye of the beholder. So become that eye for yourself and see the beauty within you because you and I know that no set standards can stop us from being who we are and that’s precisely was beauty is!

Oh, don’t forget to check out the pictures from the event!

Stay gorgeous, stay Beautiful!

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One comment

  1. Aisha Q · April 16, 2014

    I wish I could have gone to this! How awesome!!!!

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