Peek Freans Gluco inspires children through ‘3 Bahadur’ animated film

Pakistan’s leading biscuit manufacturing company, English Biscuit Manufacturers

(Pvt.) Limited (EBM), has partnered with Waadi Animation to launch Pakistan’s first ever full-length

animated film, 3 Bahadur, to inspire children of this nation and give them hope of a better future. The

launch of the film has been eagerly awaited for weeks across Pakistan.


In today’s times, children of this country who are 55 percent of the population, have to be sensitized

that they can be positive catalysts of society by exploring their talents and innate abilities. The movie

through its three main characters sends out a very strong message that every child is a superhero and

with their iron will and power of determination, they can shape a better tomorrow for Pakistan .

Speaking about this initiative, Zulfiqar Ali Ansari, Head of Marketing at EBM said, “As a key partner and

the lead sponsor, Peek Freans Gluco, congratulates Sharmeen Obaid Chinoy on successfully completing

this venture. 3 Bahadur is not only entertaining but also highly inspiring for children; it is perfect

edutainment for children this summer and we are very proud to be partnering in this project.”


3-Bahadur is a 3D animated film, which follows the adventures of three friends who set out on an epic

journey to save their town from the evils that plague it. Equipped with courage and super powers,

Amna, Saadi and Kamil (the main characters of the film) battle against the odds to restore peace and

harmony in their once thriving neighborhood.

English Biscuit Manufacturers (Pvt.) Limited was established in 1967 as the first manufacturer of

wholesome, hygienic packaged biscuits in Pakistan. For over 45 years, EBM has been a symbol of trust

and confidence for consumers, making it the leading biscuit manufacturer of Pakistan. EBM has an

extremely diverse corporate social responsibility (CSR) portfolio, driven by a commitment to improving

lives. With one of the largest CSR budgets amongst national and multi-national companies, EBM has

made significant contributions in areas as diverse as health, education, community welfare, and sports

related causes.


I personally still haven’t watched the movie but I am definitely looking forward to watching it and I’m sure after watching this trailer, you would too!


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