Toyota – It’s Definitely A #GrandeAffair

Several brands, be it FMCGs, MNCs or small businesses are experimenting with Digital Outreach, talkability and word of mouth generated by social media key opinion leaders. Toyota, jumping on the bandwagon, initiated it’s own Blogger Meet-up, however, it wasn’t anything like the ones we bloggers are used to attending!

Initiating the hype by sending these beautiful USB Key-chains, Toyota Pakistan invited bloggers from all walks of life to Indulge in the #GrandeAffair at Indus Motor Company Headquarters.CM31ugCUYAAyhf7

Coming to the event part, the KOLs were invited to take an exclusive tour of the toyota manufacturing facilities, getting the first hand experience of how a car is designed, manufactured, tested and then delivered. The bloggers were briefed on the new Corolla Altis Grande, and informed of the car’s superior continuous variable transmission technology that provides excellent performance and unmatched fuel efficiency in its class of vehicles. They also informed that the new Corolla variants being manufactured in Pakistan now have more than 60 percent local components. The new Corolla has 760 additional parts made in Pakistan. Besides Corolla, IMC has further strengthened its product line-up to incorporate more options for customers in the country. These include the Hilux range of Commercial Pickups available in both 4×2 and 4×4 variants, Hilux Vigo double cabin pickups for thrill seekers and the Fortuner SUV for people who want superior, all-terrain vehicle with added comfort and luxury.

The bloggers and key opinion leaders were also invited to test-drive the Corolla Altis Grande and Fortuner to experience the exceptional on ground performance and features such as cruise control and paddle shifting gears.

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The whole experience of watching a car getting manufactured was fascinating but the best part was yet to come. A cruise dinner was arranged for the bloggers to socialize, engage and enjoy the night breeze of Karachi.

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Toyota Pakistan didn’t only provide us with the amazing experience but also gave us the perfect weekend escapade away from the hustle bustle of the city!

Such events where KOLs can get an exclusive insight to a brand’s vision definitely add a lot more value to the digital engagement for the brand.

For more information, follow Toyota’s Digital Profiles

Twitter: https://twitter.com/ToyotaPak

Facebook: https://www.facebook.com/toyotapakistanofficial

Magnum Pakistan – Celebrating Chocolate as the Color of Glamour!

Last week Magnum Pakistan, following the Magnum Global, threw the party of the year – Magnum Chocolate Party – Making pleasure meet fashion and glamour!

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Magnum ushered in the start of the new season by throwing a ritzy and fashionable chocolate themed party, showcasing exclusive collections inspired by the rich and luscious tones of crackling Belgian Chocolate. Celebrated fashion designers Shehla Chatoor, Khadijah Shah for Elan, Omer Farooq for Republic, Maheen Karim and Nomi Ansari showcased their party collections at a glitzy evening for the fashionable crème de la crème.

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Apart from the designer collections, two exquisite installations by Couture mavericks, Ali Xeeshan and Fahad Hussayn, got a lot of attention from fashionistas and pleasure seekers who crowded around to marvel at the unique and custom built installations. Choco-lovers including A-list celebs, designers and socialites interacted and indulged in all things chocolate as the party continued into the night.

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The Magnum Party harked back to the heyday of Pakistan fashion when beautiful clothes were worn by A-listers who lived in an indulgent age. The Magnum Party broke through the clutter of fashion presentations and took fashion back to being an extravaganza, a pure moment of luxury and indulgence that was yours for the taking. With Nabila’s exquisite styling, RAKA and Catwalk’s impeccable décor, Creative Chao’s Digital Selfie Booth and event design with Catwalk’s show production, Magnum laid out an evening that dripped with indulgence and style.

What caught my eye the most and gave #MagnumParty15 a digitally integrated edge was the Digital Selfie right at the entrance. The celebs indulged in taking digital selfies and having them uploaded on Magnum Pakistan’s digital media profiles right away. It was what formed a strong connect between the on-ground event and the digital hype about it.

“We are excited to bring to town an evening of indulgence and pleasure where we celebrate Chocolate as the Color of the Season. We hope the rich experience of the world’s premium Belgian Chocolate Icecream and the best of Pakistan’s fashion is never to be forgotten experience,” says Azka Waqar, Brand Manager – Magnum Pakistan.

Magnum never misses an opportunity to throw a party. Top models showcased the Chocolate Collections, the DJ spun her magic, innovative Magnums were the order of the day and guests were wowed throughout the night. The exclusive list of invitees added zing, glamour and excitement to a Chocolate Party that will long be remembered.

Here are the best Chocolate Carpet Moments and Designer Collections!

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