Last week Magnum Pakistan, following the Magnum Global, threw the party of the year – Magnum Chocolate Party – Making pleasure meet fashion and glamour!
Magnum ushered in the start of the new season by throwing a ritzy and fashionable chocolate themed party, showcasing exclusive collections inspired by the rich and luscious tones of crackling Belgian Chocolate. Celebrated fashion designers Shehla Chatoor, Khadijah Shah for Elan, Omer Farooq for Republic, Maheen Karim and Nomi Ansari showcased their party collections at a glitzy evening for the fashionable crème de la crème.
Apart from the designer collections, two exquisite installations by Couture mavericks, Ali Xeeshan and Fahad Hussayn, got a lot of attention from fashionistas and pleasure seekers who crowded around to marvel at the unique and custom built installations. Choco-lovers including A-list celebs, designers and socialites interacted and indulged in all things chocolate as the party continued into the night.
The Magnum Party harked back to the heyday of Pakistan fashion when beautiful clothes were worn by A-listers who lived in an indulgent age. The Magnum Party broke through the clutter of fashion presentations and took fashion back to being an extravaganza, a pure moment of luxury and indulgence that was yours for the taking. With Nabila’s exquisite styling, RAKA and Catwalk’s impeccable décor, Creative Chao’s Digital Selfie Booth and event design with Catwalk’s show production, Magnum laid out an evening that dripped with indulgence and style.
What caught my eye the most and gave #MagnumParty15 a digitally integrated edge was the Digital Selfie right at the entrance. The celebs indulged in taking digital selfies and having them uploaded on Magnum Pakistan’s digital media profiles right away. It was what formed a strong connect between the on-ground event and the digital hype about it.
“We are excited to bring to town an evening of indulgence and pleasure where we celebrate Chocolate as the Color of the Season. We hope the rich experience of the world’s premium Belgian Chocolate Icecream and the best of Pakistan’s fashion is never to be forgotten experience,” says Azka Waqar, Brand Manager – Magnum Pakistan.
Magnum never misses an opportunity to throw a party. Top models showcased the Chocolate Collections, the DJ spun her magic, innovative Magnums were the order of the day and guests were wowed throughout the night. The exclusive list of invitees added zing, glamour and excitement to a Chocolate Party that will long be remembered.
Here are the best Chocolate Carpet Moments and Designer Collections!