Fashion industry in Pakistan is gradually catching up to all the international standards set up by fashion hubs like NYC, LA, Milan, Paris etc. Karachi being the city of lights isn’t really falling behind when it comes to rising super models, make up artists, designer labels and fashion shows. With the boom is fashion industry in Pakistan, the digital media and marketing cheetahs have struck the right chord, cashing on the glam!
Jumping on to the bandwagon but maintaining their unique identity, surfaced the idea of Vanity Vans by a group of students from SZABIST.
Vanity Vans bring forward the idea of personalized Make-up Vans which will bring all the glam and bling right at your doorstep. The groups target market currently dwells over models, celebrities, socialites and the elites.
The group believes in providing quality services and an ambiance that will change the entire experience of getting your make-up or hair done.
To promote their idea, these guys are carrying out PR Campaigns at SZABIST and providing free hair-styling and glam nail-arts to the students. Moreover, they want to take this idea to Fashion Pakistan Week and other fashion shows, dedicating vanity vans for designer labels which according to me is a pretty kickass idea!
I believe this concept is soon going to become the next big thing in Pakistan’s fashion industry, what do you guys think?