#PlantAPack – Own a Cause!

Each day, most of the brands, millions of people and thousands of creative brains contribute towards a Digital Pakistan! Many of them come up with great campaigns, massive reach and millions of stories. However, only a few stand up for a cause and own a platform.

Lays Pakistan, unlike other brands in the category, decided to own a platform with launching #PlantAPack campaign!

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Living in times where our environment is at a great risk and so are our lives, trees are being cut in order to improve living standards, yet giving birth to several environmental issues, we as humans at large are at risk! During this, #PlantAPack is becoming a campaign that saves the day! That moves our youth towards plantation and motivates them to contribute towards saving the planet earth!

With Wasim Akram and Messi supporting green, Lays went to IBA to initiate their #PlantAPack campaign. The idea is to target universities and engage them in the plantation drive where representatives will be dressed as tree mascots and will teach the  students how they can sow a plant using the inverted Lays packet. These inverted Lay’s packets will serve as a replacement to flower pots or bags hence the drive is called, #PlantAPack. It has been experimented that one plantation of such a pack helps produce 3 pounds of oxygen. Imagine the magnified effect!

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They started off the activity with IBA and more universities are to be included as well. Each university will make an ECO BOARD or a decorated wall, displaying their plantation by hanging them and the one with the best and most creative ECO Board will win prizes from UEFA Champions League!

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This really puts forward Lays Pakistan as a socially responsible brand and definitely leaves several lessons for other brands! This is the kind of bandwagon brands need to jump on! More power to you, Lays!

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Experience #TheBurnOut With Fitnasium

Healthy living is not just eating healthy and supersizing, it is also getting the right kind of guidance and training, the right workout environment and the the much needed motivation to keep going on!

Aisha AJ, the trainer at Fitnasium, is a TRX qualified, certified spinning instructor and a personal trainer, who has always been a fitness enthusiast. Passionate about fitness, she now wants to share her learning with anyone wanting to pursue a healthier lifestyle or simply just wanting to tone down their bodies!

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Fitnasium offers programs that are designed to make you leaner and stronger with each passing week comprised of workouts that never get boring and personal attention that others may promise but we guarantee. Fitnasium is designed to give you the results you desire!

#TheBurnOut is one of Fitnasium’s first 5 week challenging training sessions and they are offering one-on-one training to all those who sign up!

So here’s the exclusive discounts for couples who want to sign up!

PROMO CODE: “FITNESSCOUPLE”

Register here: http://goo.gl/forms/Jtkp8PlwNC

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And for everyone else, here’s the Promo code! 😀PROMO

Go on, take that first step to pursue a healthier life!

This Chip Is Here And It’s HOT!

Lays Pakistan has done what none other could! They brought the ultimate hotness of east and west together – Wasim Akram and Messi – to launch their new flavor, Turkish Yogurt and Herb!
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The branch launched their TVC right after a digital hype around #AkramAndMessi, showing both sports stars in all their glory, enjoying a holiday with Lays!

You can watch the TVC here

It is great to see the two amazing sports men coming together for a campaign and it is definitely a great addition to the digital and advertising industry of Pakistan!