Seldom brands look beyond their marketing objectives and the numbers they need to generate annually to actually focus on issues and causes all of us fight for.
Lays Pakistan this time has come forward with two amazing campaigns as in initiative to protect environment. Lays, however, is taking baby steps but everything counts towards the bigger value addition of the cause.
Last week Lays aimed to make Karachi #CleanAndGreen by launching their #LaysTrashformers campaign on-ground at Sea-View.
The team aimed to clean the Karachi beach by collecting and recycling the trash. They have a recycling bin at the sea view near McDonald’s where people can go, play their part towards protecting the environment and making the city #CleanAndGreen!
Looking forward to seeing more of these around Karachi and other cities!