Mom, You’re the Balm!

Last weekend the world celebrated yet another important day of the year – Mother’s Day! Several brands in Pakistan took the front seats with their digital and on-ground campaigns revolving around the occasion, however, The Balm was one of those who stood out amongst the crowd!

The balm’s activation at Dolmen Mall Tariq Road, that started from May 6th, definitely won the hearts of several mothers and their daughters with free makeovers and surprise gifts on buying the products. That definitely was a great deal!

13178632_236926623338778_3365200899185316081_n

What made this campaign a great success was the way it was synced on digital platforms by using #BeTheBalm! The before and after makeover selfie check-ins and the pictures with moms for a Facebook contest brought out the essence of Mother’s Day for the audience.

The international make-up brand took yet another step forward by engaging a Sara Salon & Spa’s crew for makeover classes on May 7th, further strengthening the bond with the target audience and opening avenues for conversations about it on digital!

The activation turned out to be great for the audience, telling the moms that they are definitely #TheBalm!

13103402_237903639907743_6004569896957408446_n

Its great to see brands celebrating such days in the most localized manner to build a bond with the target group! As for The Balm, their make-up line gets all praises from me along with their punny communication that’s totally a winner for me! Way to go!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s