All About Eye-Care With Hashmanis

Guys, let’s just get one thing cleared off first – Eyes are precious and eyes are everything! Hence, eye-care is an absolutely important part and we all must know the dos and don’ts of eye-care or places we should go to.

Good for all of us, we’ve got Hashmanis. I’m going to list down a bunch of things they do. So read on and educate yourself to keep those pretty eyes healthy, shinny and full of vision!

Online guidance for digital savvy and lazy peeps like me:

Being the tech and digital savvy institute, Hashmanis offers free guidance via Skype for refractive solutions. This is a great way to make themselves accessible for people and come forward as a time efficient organization. All the details regarding this can be found on the Hashmanis website.

LASIK At Hashmanis

Having a very progressive approach, Hashmanis, one of the most tech-savvy and prominent health care institute of Pakistan aims to provide their patients with the best. With an specialization in eye care treatment, Hashminis have introduced several new technologies and high-end equipment in Pakistan including LASIK. It is definitely something that’s making people talk in terms of eye care and surgery. Its essentially a rather painless and prompt way of getting the eye surgery done. And mind you, the Hashmanis have tried and tested this technology with several people and have successfully carried out over 50,000 surgeries using this technology.

Witnessing of TOPO-Guided LASIK Procedure At Hashmanis

These guys are the ones who brought TOPO-Guided LASIK procedures in Pakistan.

Also, all thanks to the good Dr. Shariff Hashmani, who took time out to not just do great things but also spread awareness amongst people like us to learn. It took him about 8 minutes to complete a surgery and damn the patient was relaxed and quite happy with the results. They all briefed the patient beforehand to make her more comfortable and that also showed how professional and careful the entire team is.

So guys, you know who’s the best out there so while you’re giving your eyes best make-overs and looks and primers and what not, make sure you give them proper health care as well.

Until next time. xoxo.

Jump on to Content Curation Via Tapmad!

It;s no surprise to all of us that digital is growing by each passing hour in Pakistan and brand across the nation and working towards exploring new technologies, strategies and communications to shine bright.

Amidst this grand digital mela of brands putting themselves out there, the start-up culture has majorly picked up, blessing us with great ideas and greater executions.

Tapmad surfaced and shined bright amongst these emerging business ideas and has got people thinking beyond Netflix. With the growth of 3G/4G subscribers in last three years shoot to a whooping 36.41 Million users, content curation has now become a whole new avenue for advertisers, brands and consumers.

Listening to Tapmad’s CEO Yasir Pasha at Alliance Française I thought this might as well just become a golden hen for us in terms of content curation; here’s how:

An Increase in the Local Webisodes and Web-series Production

Webisodes are new, fun, entertaining and just of the right kind of time consuming that will keep you hooked and build your brand’s top of mind and top of sight recall. With Tapmad, launch of local webisodes by brands and artists can become a brilliant way to curate content.

Advertising’s New Favorite Child

Be it pre-rolls, mid-rolls, banners, Tapmad is offering all. Its time for creative teams and advertisers to get out of their shells and move towards curating content via advertising. What’s better is a digital platform by Pakistanis and for Pakistani. Who’d better have an idea of what Pakistanis are a sucker for than our very own advertisers?

This is the Age of Product Promotion and Collaboration

Instead of turning our films into 3 hour long branded ads (sorry Ho Mann Jahan and Karachi Se Lahore, you called it on yourself), brands, producers and directors should focus towards subtle yet effective product placements, promotions and collaboration. With a local platform, we all have now an opportunity to do something different and not just jump on the bandwagon for the sake of it!

I’m sure Tapmad will be introducing more in coming days as it progresses and I hope brands and those making creative decisions will once look outside the window and not complain about the shinning sun!

 

Better Safe Than Sorry

“It was all unplanned. We didn’t want to but we ended up doing it. I don’t know what to do. Abortion is the only option I have.”

Several girls each day have such a conversation with people they confide in. Several women opt for secret or illegal abortions every day being a part of a conservative society.

Why is it that these women aren’t provided with the much needed sex education? Why is that its 2017 and our society, our country is still playing victim to the very idea of sex? Its something that’s celebrated wearing expensive clothes and serving delicious food under the event category of Valima every day in Pakistan then why is there no education provided beforehand?

Childbirth is one of God’s most wondrous miracle that a human eye has seen, that a human heart has experiences and yet we fail to provide the preliminary precautions and and prevention for it?

While I’m at it, let’s see a few facts here about women, pregnancy and contraception:

  1. In Pakistan, almost one-half of the women are anemic throughout their pregnancy.
  2. More than 2/3rds of the women deliver at home, without the supervision of any trained assistance.
  3. 45% deaths of under 5 years of age occurs during the first month of life, primarily as a result of poor maternal health and nutrition and complications during delivery. This indicates that maternal health has a direct impact on child survival..
  4. Less than 2 years of interval between children doubles the risk of infant dying.
  5. 34% mothers in Pakistan are said to be underweight according to their age and BMI.
  6. One woman in every 38 dies during childbirth.
  7. More than 1/3rd of Pakistani women wish to space the next birth or limit the family, but is unable to do so.
  8. Households spend considerably less on women in the event of illness as compared to men.
  9. 3 women lose their lives EVERY HOUR because of pregnancy associated complications.
  10. We have more than seventy five thousand villages all over the country without proper road network. People living in mountains, forest areas and small islands have no access to centre with EmOC available.

The lack of contraception, health and sex education, and precautions is taking so many lives, physically and emotionally.

To address this, Greenstar recently came out with a powerful campaign – #NoMenWithoutWomen.

Several women came out with messages to show a woman’s struggle. The campaign didn’t just raise awareness but had several others speak up about so many issues. There definitely is #NoMenWithoutWomen and kudos to Greenstar SM for highlighting this issue, putting forward a progressive Pakistan.

The Solution To All Your Internet Problems Is Here!

Internet connectivity in Pakistan is a struggle. It’s a major struggle for all of us working at digital media, marketing, IT and entertainment industries. It’s a struggle for all of us waiting for the latest episode of Suits or GOT. It’s a struggle for all of us trying to download BluRay movie prints. It’s a struggle for all us bloggers trying to get something trended from an event because the provided WiFis never seem to cooperate and it’s a struggle for all of us trying connect at any given time and space!

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But hold on, take a seat back and breathe a sigh of relief! StormFiber, powered by Cybernet, has come up with offers that you can’t refuse 😉

Yes, you read that right!

Here’s all that you need to know about StormFiber!

StormFiber is an internet and television service provider, by far the most reliable and fastest fiber for home/office internet.It’s basically powered by Cybernet, Pakistan’s leading ISPs. It’s a service that’s beautifully in accordance with the modern usage of internet.

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StormFiber is providing internet connectivity with supersonic speed that’s from 10-30Mbps, precisely what we all want! The service is not just good but is also highly affordable and guarantees value for money.

Their current ‘Tripple Play Bunddle’ plans are listed below:

  • TYPHOON 10 Mbps at the rate of RS. 1,999 per month.
  • BLIZARRAD 20 Mbps at the rate of RS. 2,999 per month.
  • THUNDER 30 Mbps at the rate of RS. 3,999 per month.

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To add more to the value and customer satisfaction, StormFiber is providing you with the ease of sighing up by paying a one-time installment of PKR 12,000 or you can pay a monthly installment of PKR 1,200. This is by far the most promising and convenient internet service provider that I’ve come across!

Totally getting it!.

 

Jovago Adds Value to Tourism in Pakistan

Tourism in Pakistan recently has picked up it’s pace and we’re seeing several groups emerging with travel deals and packages. Amidst this craze for wanderlust, Jovago, an online website for booking hotels has time and again promoted a softer image of Pakistan and tourism on global platforms.

Jovago has made traveling easy for first timers, foreigners, families and traveling groups by providing them with several options nationwide that provide accommodation for all kind of budgets.

This time around Jovago is coming out to be a reliable platform for both travelers and hotels to work out the hotel bookings around Pakistan. The website has observed an increase in traffic ever since it’s launched in Pakistan and is constantly working towards making the process of booking hotels smooth, efficient and reliable.

This ads so much value to the tourism in Pakistan today and in the longer run, promoting the positivity this country and its people carry within them!

More power to Jovago!

I’m planning to definitely give it a shot! Have you tried booking hotels via Jovago yet?

If I Could Customize My Stationery

The best part about going back to school for me was the chance to get new stationery and school gear! Yes, going back to meeting friends and enjoying the school like was important but nothing can beat the joy of new stationery and the smell of new books.

As a kid I always used to wonder what if I could customize my school gear. Yeah we had the options to opt for the cartoon characters or go color coordinated with the bag, water flask, pencil case and other stuff but I always wanted to have a bit more.

Think city specific stationery, or country. Or stationery based on your favorite book. How cool would that be?

If it were to me and I was going to school in this high-tech era, I would definitely customize the following school gear:

  • Customized backpack is a must have. Show what you stand for, who you are!
  • Customized stationery is a great icebreaker and conversation starter. Your cool pens and pencils will definitely get you the right kind of attention in the class. Try it!
  • Flasks are important, staying hydrated during school days is a must. Customized flasks would definitely be a cool accessory for all the kids.
  • If I could, I would also go for customized socks 😀

Most of these, I’d still want for my travel, writing and unconditional love for reading!

What are some things that you’d want to customize?

*This is a sponsored post.

Lancôme & YSL – Know Your Beauty Regime!

Make-up and everything remotely close to it has now become a work of art for our generation! Several brands are coming up with cosmetics that don’t just make you look flawless, but also nurture your skin and keep it healthy and glowing. Speaking of make-up, how can I not mention Scentsation – An ultimate Beauty Heaven for girls in Karachi!

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An similarly speaking of beauty brands, L’Oreal undoubtedly is one of the top brands in the world that excels in providing you with just the right cosmetics for your skin! Recently L’Oreal Luxe invite beauty bloggers in Karachi to educate them about their star brands Lancôme and Yves Saint Laurent!

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YSL and Lancôme were launched in 2014 in Pakistan at Scentsation!

Here’s what you need to know about these two amazing brands:

Lancôme is three axis France based luxury brand from L’Oreal Luxe. The brand came to its existence in 1935 by Armad Petit Jean. Lancome has been providing beauty solutions to women for over 80 years, holding up the communicating that women come to Lancome for beauty solutions always leave happier!

As for Yves Saint Laurent, he was born in 1936 and grew up in Oran, Algeria. He launched his first men’s fragrance, Poure Homme, in 1971. YSL unites the most cutting-edge technology with the fascination and an ultimate censorial experience. Forever Youth Liberator and Forever Light Creator are the main skin care lines.

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At the Lancome and YSL Beauty Blogger meet up, the bloggers were introduced to and educated about the products by Sana Omair. The bloggers were briefed about products like Genefique, Visionnaire, Absolue and DreamTone that work towards making your skin healthy and glowing. The products focus on correcting your skin tine ad well it keep it wrinkle-free.

 

Personally I’m using DreamTone now to correct my skin color. A detailed review of the product will be uploaded soon!

Moreover, two amazing bloggers Sundus and Ayesha were given Lancome and YSL makeovers respectively, making us see the right use of Lancome and YSL products.

Overall, it was a great learning and educating experience to know what your beauty regime should be like!

You should too get a beauty regime and get what’s best for your skin!

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STAY FABULOUS!

Mom, You’re the Balm!

Last weekend the world celebrated yet another important day of the year – Mother’s Day! Several brands in Pakistan took the front seats with their digital and on-ground campaigns revolving around the occasion, however, The Balm was one of those who stood out amongst the crowd!

The balm’s activation at Dolmen Mall Tariq Road, that started from May 6th, definitely won the hearts of several mothers and their daughters with free makeovers and surprise gifts on buying the products. That definitely was a great deal!

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What made this campaign a great success was the way it was synced on digital platforms by using #BeTheBalm! The before and after makeover selfie check-ins and the pictures with moms for a Facebook contest brought out the essence of Mother’s Day for the audience.

The international make-up brand took yet another step forward by engaging a Sara Salon & Spa’s crew for makeover classes on May 7th, further strengthening the bond with the target audience and opening avenues for conversations about it on digital!

The activation turned out to be great for the audience, telling the moms that they are definitely #TheBalm!

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Its great to see brands celebrating such days in the most localized manner to build a bond with the target group! As for The Balm, their make-up line gets all praises from me along with their punny communication that’s totally a winner for me! Way to go!

Jubilee Life signs Aamir Sohail for ICC World Twenty20

Jubilee Life Insurance Company has signed the legendary cricketer and former captain, Aamir Sohail as their brand ambassador for ICC World Twenty20 with the primary focus aimed at their Social Media campaign, ‘For the love of the game’.

With the commencement of the ICC World Twenty20 and cricket fervour gaining momentum at the national level, Sohail is ready to embrace the game and share his expert opinion regarding the cricket matches being played. His endorsement will be highlighted across the company’s digital platforms; meanwhile, he will also be actively communicating with fans, thereby sharing his expert opinion and analytical viewpoint across about the much cherished game. The Social Media campaign has been thus devised to amplify the nation’s association and massive following of cricket.

Sohail had been at the forefront of cricket during the peak of Pakistan’s cricket era and emerged as a prominent opening batsman. He was part of World Cup 92 that witnessed a dramatic win for the country.

“Having Aamir Sohail onboard, for ICC Twenty20 is a reflection of our lively brand image and our continuous support for the nation’s most venerated game,” said Javed Ahmed, Managing Director and CEO, Jubilee Life, “His invincible performance throughout his career made him emerge as a great sportsman and we are proud to be associated with yet another legend whose expert views will spark nostalgia and excitement among the past and present cricket fans. Being a cricket follower myself, I can very well relate to this exhilarating sport that we at Jubilee Life have planned in light of the sportsman spirit that prevails throughout the country.”

While commenting about signing with Jubilee Life, Aamer Sohail said: “I’m very excited about Jubilee Life’s ‘For the love of the game’ Social Media campaign as it fascinates me to reach out to my fans in yet another interesting way, be it sharing my opinions or relating my own experience with the cricket world of today. I’m looking forward to the stimulating activities that Jubilee Life has planned for this tournament.”

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Jubilee Insurance is a global brand of Aga Khan Fund for Economic Development (AKFED) that offers diverse insurance solutions (life, health and general) in the Asian and East African markets. Jubilee Life in Pakistan offers uniquely designed range of life and health insurance plans, catering to various customer segments and needs. These include retirement, child education, marriage, saving & protection, wealth accumulation, life insurance plans for women, rural insurance plans and life and health insurance solutions for the less privileged of our country.

CAREEM Celebrates Spirit of Pakistan Day through a Scavenger Hunt Spread across Historic Locations

CAREEM, Pakistan’s leading app for booking chauffeur driven cars, conducted a scavenger hunt for public of Karachi and Lahore in celebration of Pakistan Day. Themed around photography of local cultural & historic sites, the hunt saw participants, based on clues provided, racing to various locations of their respective city by utilizing CAREEM’s services.

“Although we are a Dubai based start-up, present in 25 global cities, we are proud to say our roots can be traced back to this country, as CAREEM’s app has been completely developed in Pakistan,” said Junaid Iqbal, Managing Director – CAREEM Networks. “This scavenger hunt was planned to not only celebrate this historic day, but also to inculcate in today’s youth the need to be in touch with our roots. For this reason, we chose historic and culturally rich sites for this competition, while the aspect of uploading photographs of each site to social media allows us to promote these locations across the world.”

The monuments for the competition, as decided upon by the management, were the Quaid-e-Azam Library, Lahore Fort, Azadi Bridge, Lahore Museum and Fortress Stadium in Lahore and Pakistan Air Force Museum, Tomb of Abdullah Shah Ghazi, Hindu Gymkhana, Jehangir Kothari Parade and Karachi Goan Association in Karachi.

Junaid further added, “I congratulate the winning teams and the runners-up from both cities. We hope all the participants enjoyed a fun-filled day out with their families and friends and had a great Careem experience in celebrating Pakistan Day.”

36 participants from Lahore and 27 from Karachi were chosen to take part in this unique scavenger hunt through a prior registration process. Beginning at 11 am, the participants, along with their loved ones, went about their respective cities to take a picture of each location, upload it to Twitter, Facebook and Instagram using #CAREEMPAK #PakHunt #(teamname) as hashtags before moving on to the next.

Team Markhor from Karachi and Team KalaJadu from Lahore, the winners of the competition, were able to upload pictures of all the locations by 3:00PM on Wednesday, the competition’s deadline. The hunt concluded with a closing ceremony at both cities, where winners and runners-up were handed prizes by CAREEM’s Management.