CAREEM Celebrates Spirit of Pakistan Day through a Scavenger Hunt Spread across Historic Locations

CAREEM, Pakistan’s leading app for booking chauffeur driven cars, conducted a scavenger hunt for public of Karachi and Lahore in celebration of Pakistan Day. Themed around photography of local cultural & historic sites, the hunt saw participants, based on clues provided, racing to various locations of their respective city by utilizing CAREEM’s services.

“Although we are a Dubai based start-up, present in 25 global cities, we are proud to say our roots can be traced back to this country, as CAREEM’s app has been completely developed in Pakistan,” said Junaid Iqbal, Managing Director – CAREEM Networks. “This scavenger hunt was planned to not only celebrate this historic day, but also to inculcate in today’s youth the need to be in touch with our roots. For this reason, we chose historic and culturally rich sites for this competition, while the aspect of uploading photographs of each site to social media allows us to promote these locations across the world.”

The monuments for the competition, as decided upon by the management, were the Quaid-e-Azam Library, Lahore Fort, Azadi Bridge, Lahore Museum and Fortress Stadium in Lahore and Pakistan Air Force Museum, Tomb of Abdullah Shah Ghazi, Hindu Gymkhana, Jehangir Kothari Parade and Karachi Goan Association in Karachi.

Junaid further added, “I congratulate the winning teams and the runners-up from both cities. We hope all the participants enjoyed a fun-filled day out with their families and friends and had a great Careem experience in celebrating Pakistan Day.”

36 participants from Lahore and 27 from Karachi were chosen to take part in this unique scavenger hunt through a prior registration process. Beginning at 11 am, the participants, along with their loved ones, went about their respective cities to take a picture of each location, upload it to Twitter, Facebook and Instagram using #CAREEMPAK #PakHunt #(teamname) as hashtags before moving on to the next.

Team Markhor from Karachi and Team KalaJadu from Lahore, the winners of the competition, were able to upload pictures of all the locations by 3:00PM on Wednesday, the competition’s deadline. The hunt concluded with a closing ceremony at both cities, where winners and runners-up were handed prizes by CAREEM’s Management.

5 Shoes You Need In Your Wardrobe!

We love shoes. We love them a bit more than we should and it’s no secret. Flats, pumps, peeps, pretty kittens, wedges, we welcome all with an open heart. And the more the merrier. However, sometimes a lady is bound to get distracted by the shiny, feather fairing, sky-high heels and ignore the everyday basics. So it’s time we ensure that our basics are covered before we move on to a rather flamboyant side of our wardrobe! Let’s give the foot floozies a break and focus on long term pairs – those who vow to get us through everyday! Here are 5 shoes you must have in your wardrobe:

1. Comfort Is My Priority Ballerinas

Ballerinas or Ballet flats are the chicest way to scoot around the town, attend business meetings or make a stop at your BFF’s party! They go with everything, thus are your shoe-best friends! Its a must to have black and nude ballerinas in your wardrobe, girls! However colored ballerinas can also work their magic if paired with the right outfit!

You can get your hands on these chic ballerinas at Shoe Planet!

2. Classic Platform Madness

There are no excuses with these, they are basic, a necessity! Nothing can ever go wrong with perfect black platform heel! I got my hands on these at Shoe Planet last week! Having variation wouldn’t hurt though, go for the round toe is you wanna feel a bit more fancy! There’s no limit to what you can wear with these, you bet!

3. Nude Cork Wedges

 

A wedge sandal isn’t always a shoe-scandal! Its a safety net for those summery gatherings, casual work days and impromptu meetings! The nude nature of it adds a subtle glam to your look which isn’t too over the top! The trick though is to get that nude shade right for your skin type! Lucky for us, Shoe Planet has three brilliant shades for Asian women! What an absolute treat, no?

4. Funk It Up Flat Sandals

Add a little color someday! Funk up your plain tops and kurtas with a hint of coral sandals! I found these sandals as a beautiful balance between comfort and fashion at Shoe Planet! Can’t wait to get my hands on them! These won’t go wrong. Wear them on your busy days when you end up having a long distance relationship with your work desk! Sigh!

5. Signature Kitten heels!

Last but not the least, Signature Kitten Heels! Don’t go for black, instead, opt for shades of brown and burgundy! These heels are for making your Mondays bearable and your Fridays exciting! These heels save your from Mid-Week Crisis! Textured or printed signature kitten heels are absolute Divas and a must for your work/life wardrobe!

These are the 5 shoes I think a girl must have in her wardrobe, what do you guys think? Oh, also, all these are available at Shoe Planet! Go check out their outlet!

Here’s to the love for great shoes!

You Have All The Reasons to Opt for INKOMPASS

These days with inflation, recession, unemployment and what not going on getting a good job has become a global problem. Wait… More importantly getting a JOB has become a global problem!

Amidst this, came forth the knight in the shinning armor – INKOMPASS – providing the #BestInternshipEver completely based on your performance and not on your elite university status. PHEW! Thanks, dude!

So, here’s why you or your sister/brother/cousin/friend/chacha ki beti/phupho ka beta/girlfriend/boyfriend/parosi should go for INKOMPASS.

  1. WHAT YOU LOOKING AT, DEGREE? I ALREADY HAVE A JOB!
  2. Competitive environment – they be testing the living lights outta you!
  3. Growth – As an individual and a team player
  4. Future clarity
  5. MONEY. MONEY. MORE MONEY
  6. Great mentoring
  7. Amazing office!
  8. Chance to work abroad!
  9. LOTS OF SWAGGGG!!
  10. Unlimited exposure to major fields of work!

What else do you even need?!

All students in the second year of your university, please apply for INKOMPASS and make your future!

For your convenience, here are all the ways to get in touch with them and to apply:

Website: https://www.inkompass.global/pakistan-internship-program

Facebook: https://www.facebook.com/Inkompass

LinkedIn: https://www.linkedin.com/company/inkompass

Time’s running out so don’t wait and APPLY NOW!

You’re welcome and good luck!

 

Lays makes Karachi #CleanAndGreen

Seldom brands look beyond their marketing objectives and the numbers they need to generate annually to actually focus on issues and causes all of us fight for.

Lays Pakistan this time has come forward with two amazing campaigns as in initiative to protect environment. Lays, however, is taking baby steps but everything counts towards the bigger value addition of the cause.

Last week Lays aimed to make Karachi #CleanAndGreen by launching their #LaysTrashformers campaign on-ground at Sea-View. img-20160229-wa00361

The team aimed to clean the Karachi beach by collecting and recycling the trash. They have a recycling bin at the sea view near McDonald’s where people can go, play their part towards protecting the environment and making the city #CleanAndGreen!

Looking forward to seeing more of these around Karachi and other cities!

#PlantAPack – Own a Cause!

Each day, most of the brands, millions of people and thousands of creative brains contribute towards a Digital Pakistan! Many of them come up with great campaigns, massive reach and millions of stories. However, only a few stand up for a cause and own a platform.

Lays Pakistan, unlike other brands in the category, decided to own a platform with launching #PlantAPack campaign!

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Living in times where our environment is at a great risk and so are our lives, trees are being cut in order to improve living standards, yet giving birth to several environmental issues, we as humans at large are at risk! During this, #PlantAPack is becoming a campaign that saves the day! That moves our youth towards plantation and motivates them to contribute towards saving the planet earth!

With Wasim Akram and Messi supporting green, Lays went to IBA to initiate their #PlantAPack campaign. The idea is to target universities and engage them in the plantation drive where representatives will be dressed as tree mascots and will teach the  students how they can sow a plant using the inverted Lays packet. These inverted Lay’s packets will serve as a replacement to flower pots or bags hence the drive is called, #PlantAPack. It has been experimented that one plantation of such a pack helps produce 3 pounds of oxygen. Imagine the magnified effect!

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They started off the activity with IBA and more universities are to be included as well. Each university will make an ECO BOARD or a decorated wall, displaying their plantation by hanging them and the one with the best and most creative ECO Board will win prizes from UEFA Champions League!

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This really puts forward Lays Pakistan as a socially responsible brand and definitely leaves several lessons for other brands! This is the kind of bandwagon brands need to jump on! More power to you, Lays!

Experience #TheBurnOut With Fitnasium

Healthy living is not just eating healthy and supersizing, it is also getting the right kind of guidance and training, the right workout environment and the the much needed motivation to keep going on!

Aisha AJ, the trainer at Fitnasium, is a TRX qualified, certified spinning instructor and a personal trainer, who has always been a fitness enthusiast. Passionate about fitness, she now wants to share her learning with anyone wanting to pursue a healthier lifestyle or simply just wanting to tone down their bodies!

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Fitnasium offers programs that are designed to make you leaner and stronger with each passing week comprised of workouts that never get boring and personal attention that others may promise but we guarantee. Fitnasium is designed to give you the results you desire!

#TheBurnOut is one of Fitnasium’s first 5 week challenging training sessions and they are offering one-on-one training to all those who sign up!

So here’s the exclusive discounts for couples who want to sign up!

PROMO CODE: “FITNESSCOUPLE”

Register here: http://goo.gl/forms/Jtkp8PlwNC

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And for everyone else, here’s the Promo code! 😀PROMO

Go on, take that first step to pursue a healthier life!

This Chip Is Here And It’s HOT!

Lays Pakistan has done what none other could! They brought the ultimate hotness of east and west together – Wasim Akram and Messi – to launch their new flavor, Turkish Yogurt and Herb!
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The branch launched their TVC right after a digital hype around #AkramAndMessi, showing both sports stars in all their glory, enjoying a holiday with Lays!

You can watch the TVC here

It is great to see the two amazing sports men coming together for a campaign and it is definitely a great addition to the digital and advertising industry of Pakistan!

Spectre – A Swaggering Show of Nothingness

I’m a wee bit late in posting this as compared to all the hype created for the latest Bond movie – Spectre; nonetheless, here I am with all my views and opinions on Spectre and it’s Premiere in Pakistan.

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Director Sam Mandes put together a great cast staring Daniel Craig, Dave Bautista, Léa Seydoux, Monica Bellucci,Naomie Harris and Ralph Fiennes yet failed to deliver the timeless beauty he so dearly hoped to. Here’s a breakdown of how it all went:

The Good

Despite a void in name of a Bond’s story revolving a cryptic message from Bond’s past sending him on a trail to uncover a sinister organization, while M battles political forces to keep the secret service alive, Bond peels back the layers of deceit to reveal the terrible truth behind Spectre, the finesse in added in the scene was brilliant.

Daniel and Lea Seydoux’s extensive wardrobe was definitely a knight in the shining armor in the ‘Eye Candy’ department. The only thing that kept me motivated to not leave the theater in the middle of the movie.

One of the great satisfactions of Spectre is that, in addition to all the stirring action, and all the timely references to a secret organization out to steal everyone’s personal information, we get to believe in Bond as a person.

The Bad

Seems like Sam Mandes this time around took his inspiration from the Gods and Goddesses of Bollywood and created a hyped up mountain of nothingness. The glam, the cars, the beautiful locations all tried their best to somehow make the story live but like everything, they couldn’t exceed their limits! I wish there’d been a better end to the movie, the hostile, impeccably brutal aura of Bond’s lack of emotions should have lived enough to give a dramatic ending rather than hopelessly falling for a girl and leaving absolutely nothing for the audience to applaud for.

The Savior

The premiere execution was definitely something I loved and was looking forward to become a part of! Two big names in Pakistan – Omega & Collectibles with AM:PM and Gillette – put forward brilliant digital and on ground executions for the movie’s Premiere!

While Omega & Collectibles with AM:PM took pride in inviting kids from Special Olympics for the Premiere along with several celebrities, Gillette took to the Blogger Outreach and gave a Gillette #LookYourBest Makeover to many bloggers.

With the end of this year, it’s safe to say that brands in Pakistan are experimenting with their digital approach towards events and creating a parallel reflection between on-ground and digital executions!

All in all, the experience provided by these two brands saved the day! More power to you two!

Future Tech Brings iPhone 6S to Pakistan

Pakistan is a country thriving with several technology enthusiast, digitally creating conversations related to the Tech brands they endorse. Amidst that there’s always a debate going on about the official merchandise providers in Pakistan. Future Tech, amongst all others, stepped up during the right time and brought the official authorization to selling the iPhone in Pakistan.

The news spread like wildfire on digital platforms where tech enthusiasts from all over the country came forward with their approvals, questions and concerns.

To further engage people, a Pre-Booking service was provided by Future Tech and those pre-booking the phones got amazing gifts from Future Tech! The launch took place at Dolmen Mall in Karachi, Mall One and Fortress in Lahore, Centaurus Mall in Islamabad and, Sitara Mall in Faislabad. Over a 1000 pre-bookings of iPhone 6S were recorded across Pakistan which itself shows the market standing of Advance Telecom and Future Tech!

Coming to the technical side, Future Tech is backed by Advance Telecom, hence the warranty will be provided by these two only!

The launch was graced by the presence of celebrities like Nadia Hussain, Uzair Jaswal, Amna Ilyas and Noray Bhatti!

Good on you, Future Tech, keep bringing awesomeness to Pakistan!

Glam Got Wheels

Fashion industry in Pakistan is gradually catching up to all the international standards set up by fashion hubs like NYC, LA, Milan, Paris etc. Karachi being the city of lights isn’t really falling behind when it comes to rising super models, make up artists, designer labels and fashion shows. With the boom is fashion industry in Pakistan, the digital media and marketing cheetahs have struck the right chord, cashing on the glam!

Jumping on to the bandwagon but maintaining their unique identity, surfaced the idea of Vanity Vans by a group of students from SZABIST.

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Vanity Vans bring forward the idea of personalized Make-up Vans which will bring all the glam and bling right at your doorstep. The groups target market currently dwells over models, celebrities, socialites and the elites.

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The group believes in providing quality services and an ambiance that will change the entire experience of getting your make-up or hair done.

To promote their idea, these guys are carrying out PR Campaigns at SZABIST and providing free hair-styling and glam nail-arts to the students. Moreover, they want to take this idea to Fashion Pakistan Week and other fashion shows, dedicating vanity vans for designer labels which according to me is a pretty kickass idea!

I believe this concept is soon going to become the next big thing in Pakistan’s fashion industry, what do you guys think?