Lancôme & YSL – Know Your Beauty Regime!

Make-up and everything remotely close to it has now become a work of art for our generation! Several brands are coming up with cosmetics that don’t just make you look flawless, but also nurture your skin and keep it healthy and glowing. Speaking of make-up, how can I not mention Scentsation – An ultimate Beauty Heaven for girls in Karachi!

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An similarly speaking of beauty brands, L’Oreal undoubtedly is one of the top brands in the world that excels in providing you with just the right cosmetics for your skin! Recently L’Oreal Luxe invite beauty bloggers in Karachi to educate them about their star brands Lancôme and Yves Saint Laurent!

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YSL and Lancôme were launched in 2014 in Pakistan at Scentsation!

Here’s what you need to know about these two amazing brands:

Lancôme is three axis France based luxury brand from L’Oreal Luxe. The brand came to its existence in 1935 by Armad Petit Jean. Lancome has been providing beauty solutions to women for over 80 years, holding up the communicating that women come to Lancome for beauty solutions always leave happier!

As for Yves Saint Laurent, he was born in 1936 and grew up in Oran, Algeria. He launched his first men’s fragrance, Poure Homme, in 1971. YSL unites the most cutting-edge technology with the fascination and an ultimate censorial experience. Forever Youth Liberator and Forever Light Creator are the main skin care lines.

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At the Lancome and YSL Beauty Blogger meet up, the bloggers were introduced to and educated about the products by Sana Omair. The bloggers were briefed about products like Genefique, Visionnaire, Absolue and DreamTone that work towards making your skin healthy and glowing. The products focus on correcting your skin tine ad well it keep it wrinkle-free.

 

Personally I’m using DreamTone now to correct my skin color. A detailed review of the product will be uploaded soon!

Moreover, two amazing bloggers Sundus and Ayesha were given Lancome and YSL makeovers respectively, making us see the right use of Lancome and YSL products.

Overall, it was a great learning and educating experience to know what your beauty regime should be like!

You should too get a beauty regime and get what’s best for your skin!

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STAY FABULOUS!

Mom, You’re the Balm!

Last weekend the world celebrated yet another important day of the year – Mother’s Day! Several brands in Pakistan took the front seats with their digital and on-ground campaigns revolving around the occasion, however, The Balm was one of those who stood out amongst the crowd!

The balm’s activation at Dolmen Mall Tariq Road, that started from May 6th, definitely won the hearts of several mothers and their daughters with free makeovers and surprise gifts on buying the products. That definitely was a great deal!

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What made this campaign a great success was the way it was synced on digital platforms by using #BeTheBalm! The before and after makeover selfie check-ins and the pictures with moms for a Facebook contest brought out the essence of Mother’s Day for the audience.

The international make-up brand took yet another step forward by engaging a Sara Salon & Spa’s crew for makeover classes on May 7th, further strengthening the bond with the target audience and opening avenues for conversations about it on digital!

The activation turned out to be great for the audience, telling the moms that they are definitely #TheBalm!

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Its great to see brands celebrating such days in the most localized manner to build a bond with the target group! As for The Balm, their make-up line gets all praises from me along with their punny communication that’s totally a winner for me! Way to go!

Jubilee Life signs Aamir Sohail for ICC World Twenty20

Jubilee Life Insurance Company has signed the legendary cricketer and former captain, Aamir Sohail as their brand ambassador for ICC World Twenty20 with the primary focus aimed at their Social Media campaign, ‘For the love of the game’.

With the commencement of the ICC World Twenty20 and cricket fervour gaining momentum at the national level, Sohail is ready to embrace the game and share his expert opinion regarding the cricket matches being played. His endorsement will be highlighted across the company’s digital platforms; meanwhile, he will also be actively communicating with fans, thereby sharing his expert opinion and analytical viewpoint across about the much cherished game. The Social Media campaign has been thus devised to amplify the nation’s association and massive following of cricket.

Sohail had been at the forefront of cricket during the peak of Pakistan’s cricket era and emerged as a prominent opening batsman. He was part of World Cup 92 that witnessed a dramatic win for the country.

“Having Aamir Sohail onboard, for ICC Twenty20 is a reflection of our lively brand image and our continuous support for the nation’s most venerated game,” said Javed Ahmed, Managing Director and CEO, Jubilee Life, “His invincible performance throughout his career made him emerge as a great sportsman and we are proud to be associated with yet another legend whose expert views will spark nostalgia and excitement among the past and present cricket fans. Being a cricket follower myself, I can very well relate to this exhilarating sport that we at Jubilee Life have planned in light of the sportsman spirit that prevails throughout the country.”

While commenting about signing with Jubilee Life, Aamer Sohail said: “I’m very excited about Jubilee Life’s ‘For the love of the game’ Social Media campaign as it fascinates me to reach out to my fans in yet another interesting way, be it sharing my opinions or relating my own experience with the cricket world of today. I’m looking forward to the stimulating activities that Jubilee Life has planned for this tournament.”

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Jubilee Insurance is a global brand of Aga Khan Fund for Economic Development (AKFED) that offers diverse insurance solutions (life, health and general) in the Asian and East African markets. Jubilee Life in Pakistan offers uniquely designed range of life and health insurance plans, catering to various customer segments and needs. These include retirement, child education, marriage, saving & protection, wealth accumulation, life insurance plans for women, rural insurance plans and life and health insurance solutions for the less privileged of our country.

CAREEM Celebrates Spirit of Pakistan Day through a Scavenger Hunt Spread across Historic Locations

CAREEM, Pakistan’s leading app for booking chauffeur driven cars, conducted a scavenger hunt for public of Karachi and Lahore in celebration of Pakistan Day. Themed around photography of local cultural & historic sites, the hunt saw participants, based on clues provided, racing to various locations of their respective city by utilizing CAREEM’s services.

“Although we are a Dubai based start-up, present in 25 global cities, we are proud to say our roots can be traced back to this country, as CAREEM’s app has been completely developed in Pakistan,” said Junaid Iqbal, Managing Director – CAREEM Networks. “This scavenger hunt was planned to not only celebrate this historic day, but also to inculcate in today’s youth the need to be in touch with our roots. For this reason, we chose historic and culturally rich sites for this competition, while the aspect of uploading photographs of each site to social media allows us to promote these locations across the world.”

The monuments for the competition, as decided upon by the management, were the Quaid-e-Azam Library, Lahore Fort, Azadi Bridge, Lahore Museum and Fortress Stadium in Lahore and Pakistan Air Force Museum, Tomb of Abdullah Shah Ghazi, Hindu Gymkhana, Jehangir Kothari Parade and Karachi Goan Association in Karachi.

Junaid further added, “I congratulate the winning teams and the runners-up from both cities. We hope all the participants enjoyed a fun-filled day out with their families and friends and had a great Careem experience in celebrating Pakistan Day.”

36 participants from Lahore and 27 from Karachi were chosen to take part in this unique scavenger hunt through a prior registration process. Beginning at 11 am, the participants, along with their loved ones, went about their respective cities to take a picture of each location, upload it to Twitter, Facebook and Instagram using #CAREEMPAK #PakHunt #(teamname) as hashtags before moving on to the next.

Team Markhor from Karachi and Team KalaJadu from Lahore, the winners of the competition, were able to upload pictures of all the locations by 3:00PM on Wednesday, the competition’s deadline. The hunt concluded with a closing ceremony at both cities, where winners and runners-up were handed prizes by CAREEM’s Management.

5 Shoes You Need In Your Wardrobe!

We love shoes. We love them a bit more than we should and it’s no secret. Flats, pumps, peeps, pretty kittens, wedges, we welcome all with an open heart. And the more the merrier. However, sometimes a lady is bound to get distracted by the shiny, feather fairing, sky-high heels and ignore the everyday basics. So it’s time we ensure that our basics are covered before we move on to a rather flamboyant side of our wardrobe! Let’s give the foot floozies a break and focus on long term pairs – those who vow to get us through everyday! Here are 5 shoes you must have in your wardrobe:

1. Comfort Is My Priority Ballerinas

Ballerinas or Ballet flats are the chicest way to scoot around the town, attend business meetings or make a stop at your BFF’s party! They go with everything, thus are your shoe-best friends! Its a must to have black and nude ballerinas in your wardrobe, girls! However colored ballerinas can also work their magic if paired with the right outfit!

You can get your hands on these chic ballerinas at Shoe Planet!

2. Classic Platform Madness

There are no excuses with these, they are basic, a necessity! Nothing can ever go wrong with perfect black platform heel! I got my hands on these at Shoe Planet last week! Having variation wouldn’t hurt though, go for the round toe is you wanna feel a bit more fancy! There’s no limit to what you can wear with these, you bet!

3. Nude Cork Wedges

 

A wedge sandal isn’t always a shoe-scandal! Its a safety net for those summery gatherings, casual work days and impromptu meetings! The nude nature of it adds a subtle glam to your look which isn’t too over the top! The trick though is to get that nude shade right for your skin type! Lucky for us, Shoe Planet has three brilliant shades for Asian women! What an absolute treat, no?

4. Funk It Up Flat Sandals

Add a little color someday! Funk up your plain tops and kurtas with a hint of coral sandals! I found these sandals as a beautiful balance between comfort and fashion at Shoe Planet! Can’t wait to get my hands on them! These won’t go wrong. Wear them on your busy days when you end up having a long distance relationship with your work desk! Sigh!

5. Signature Kitten heels!

Last but not the least, Signature Kitten Heels! Don’t go for black, instead, opt for shades of brown and burgundy! These heels are for making your Mondays bearable and your Fridays exciting! These heels save your from Mid-Week Crisis! Textured or printed signature kitten heels are absolute Divas and a must for your work/life wardrobe!

These are the 5 shoes I think a girl must have in her wardrobe, what do you guys think? Oh, also, all these are available at Shoe Planet! Go check out their outlet!

Here’s to the love for great shoes!

You Have All The Reasons to Opt for INKOMPASS

These days with inflation, recession, unemployment and what not going on getting a good job has become a global problem. Wait… More importantly getting a JOB has become a global problem!

Amidst this, came forth the knight in the shinning armor – INKOMPASS – providing the #BestInternshipEver completely based on your performance and not on your elite university status. PHEW! Thanks, dude!

So, here’s why you or your sister/brother/cousin/friend/chacha ki beti/phupho ka beta/girlfriend/boyfriend/parosi should go for INKOMPASS.

  1. WHAT YOU LOOKING AT, DEGREE? I ALREADY HAVE A JOB!
  2. Competitive environment – they be testing the living lights outta you!
  3. Growth – As an individual and a team player
  4. Future clarity
  5. MONEY. MONEY. MORE MONEY
  6. Great mentoring
  7. Amazing office!
  8. Chance to work abroad!
  9. LOTS OF SWAGGGG!!
  10. Unlimited exposure to major fields of work!

What else do you even need?!

All students in the second year of your university, please apply for INKOMPASS and make your future!

For your convenience, here are all the ways to get in touch with them and to apply:

Website: https://www.inkompass.global/pakistan-internship-program

Facebook: https://www.facebook.com/Inkompass

LinkedIn: https://www.linkedin.com/company/inkompass

Time’s running out so don’t wait and APPLY NOW!

You’re welcome and good luck!

 

Lays makes Karachi #CleanAndGreen

Seldom brands look beyond their marketing objectives and the numbers they need to generate annually to actually focus on issues and causes all of us fight for.

Lays Pakistan this time has come forward with two amazing campaigns as in initiative to protect environment. Lays, however, is taking baby steps but everything counts towards the bigger value addition of the cause.

Last week Lays aimed to make Karachi #CleanAndGreen by launching their #LaysTrashformers campaign on-ground at Sea-View. img-20160229-wa00361

The team aimed to clean the Karachi beach by collecting and recycling the trash. They have a recycling bin at the sea view near McDonald’s where people can go, play their part towards protecting the environment and making the city #CleanAndGreen!

Looking forward to seeing more of these around Karachi and other cities!

#PlantAPack – Own a Cause!

Each day, most of the brands, millions of people and thousands of creative brains contribute towards a Digital Pakistan! Many of them come up with great campaigns, massive reach and millions of stories. However, only a few stand up for a cause and own a platform.

Lays Pakistan, unlike other brands in the category, decided to own a platform with launching #PlantAPack campaign!

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Living in times where our environment is at a great risk and so are our lives, trees are being cut in order to improve living standards, yet giving birth to several environmental issues, we as humans at large are at risk! During this, #PlantAPack is becoming a campaign that saves the day! That moves our youth towards plantation and motivates them to contribute towards saving the planet earth!

With Wasim Akram and Messi supporting green, Lays went to IBA to initiate their #PlantAPack campaign. The idea is to target universities and engage them in the plantation drive where representatives will be dressed as tree mascots and will teach the  students how they can sow a plant using the inverted Lays packet. These inverted Lay’s packets will serve as a replacement to flower pots or bags hence the drive is called, #PlantAPack. It has been experimented that one plantation of such a pack helps produce 3 pounds of oxygen. Imagine the magnified effect!

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They started off the activity with IBA and more universities are to be included as well. Each university will make an ECO BOARD or a decorated wall, displaying their plantation by hanging them and the one with the best and most creative ECO Board will win prizes from UEFA Champions League!

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This really puts forward Lays Pakistan as a socially responsible brand and definitely leaves several lessons for other brands! This is the kind of bandwagon brands need to jump on! More power to you, Lays!

Experience #TheBurnOut With Fitnasium

Healthy living is not just eating healthy and supersizing, it is also getting the right kind of guidance and training, the right workout environment and the the much needed motivation to keep going on!

Aisha AJ, the trainer at Fitnasium, is a TRX qualified, certified spinning instructor and a personal trainer, who has always been a fitness enthusiast. Passionate about fitness, she now wants to share her learning with anyone wanting to pursue a healthier lifestyle or simply just wanting to tone down their bodies!

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Fitnasium offers programs that are designed to make you leaner and stronger with each passing week comprised of workouts that never get boring and personal attention that others may promise but we guarantee. Fitnasium is designed to give you the results you desire!

#TheBurnOut is one of Fitnasium’s first 5 week challenging training sessions and they are offering one-on-one training to all those who sign up!

So here’s the exclusive discounts for couples who want to sign up!

PROMO CODE: “FITNESSCOUPLE”

Register here: http://goo.gl/forms/Jtkp8PlwNC

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And for everyone else, here’s the Promo code! 😀PROMO

Go on, take that first step to pursue a healthier life!

This Chip Is Here And It’s HOT!

Lays Pakistan has done what none other could! They brought the ultimate hotness of east and west together – Wasim Akram and Messi – to launch their new flavor, Turkish Yogurt and Herb!
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The branch launched their TVC right after a digital hype around #AkramAndMessi, showing both sports stars in all their glory, enjoying a holiday with Lays!

You can watch the TVC here

It is great to see the two amazing sports men coming together for a campaign and it is definitely a great addition to the digital and advertising industry of Pakistan!