#UnveilYourBeauty with Make-up City!

You’re probably living under a rock if you don’t know about or haven’t been to Make-up City. Seriously!

Awarded with Brand of Year for 2016 in the category of cosmetic retail, Make-up City continues to inspire endless list of fashion centric customers in saying WE LOVE MAKEUP. At Makeup City the love for make-up is shared with the clients to boost the confidence that our products, services, and expertise brings to their life every day. Where clients unlock their beauty potential via Beauty, Skincare and Hair care range, through not just the products but also from the knowledgeable and professionalism of the team and product consultants as present at all Makeup City stores nationwide.

Make-up City provides you with brands like Sweet Touch, Janssen, Framesi and Kryolan – all that your skin, beauty regime and make-up bag needs!

Recently, the brand expanded it’s reach and opened up a store at Lucky One mall! Make-up City is taking make-up, skin care and beauty consultancy to a whole new level with their product range, new stores and amazingly trained staff!

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Head there today and get your make-up fix 😉


She Said Yes, So Did We!

Winters in Karachi haven’t approached yet but the wedding season has!

This is that time of the year when you’re invited to several dholkis, bridal showers, dance practices and Maayun nights, daylight receptions and endless after wedding dinners and parties and your Facebook timelines are filled with wedding pictures and photoshoots! Yes, you guessed it right single people! 😛

Amidst the wedding shenanigans and winter anticipation, several brands voluntarily and in voluntarily become a part of our routines. What to buy, what to wear, what to eat and what not to! We seldom realize the emotional connect we form with these consumer goods and labels as they become those shinny stars in our big days!

One brand however this year decided to earn it’s place in someone life! Sweet Touch England this year decided to become a part of one lucky bride’s journey to the wedding of her dreams and decided to make her last day of single-hood the best day of her bachelor life!


The journey started when Sweet Touch England started inviting all the Brides-To-Be to register themselves on their Facebook Hosted Portal to win an amazing Bridal Shower before their big day approaches!

Brides all over the country sent in their entries sharing their dreams and aspirations and a few details about their significant others!


The brand didn’t only plan a day for the bride-to-be but also for her loved ones to feel included in her happiness! Surely Sweet Touch England gave it a great thought and decided to come up with the best Bridal Shower a bride can dream of offering;

  • A complete makeover to the bride and bridesmaids
  • Bridal Shower Invitation cards to invite Bride’s guests
  •  Hi-Tea for the invited guests
  •  A beautiful “Bride-to-be” Sash
  •  Special Bridal Shower cake
  • Gifts for the Bride and the guests
  •  Bridal shower games
  • Makeover session and Bridal shower to be covered by pictures and video


Isn’t this just the perfect dream to come true? Of course ever girl would want it but there always has to be one lucky girl! 12240068_1674236899486801_2516844073213283678_n

Sana Sultan is now set to have the Bridal Shower of the year and Sweet Touch England is all prepped up to become a vital part of her journey!

You can too become a part of Sana’s journey! 🙂

Watch out this space for more updates! 😀

Magnum Pakistan – Celebrating Chocolate as the Color of Glamour!

Last week Magnum Pakistan, following the Magnum Global, threw the party of the year – Magnum Chocolate Party – Making pleasure meet fashion and glamour!


Magnum ushered in the start of the new season by throwing a ritzy and fashionable chocolate themed party, showcasing exclusive collections inspired by the rich and luscious tones of crackling Belgian Chocolate. Celebrated fashion designers Shehla Chatoor, Khadijah Shah for Elan, Omer Farooq for Republic, Maheen Karim and Nomi Ansari showcased their party collections at a glitzy evening for the fashionable crème de la crème.

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Apart from the designer collections, two exquisite installations by Couture mavericks, Ali Xeeshan and Fahad Hussayn, got a lot of attention from fashionistas and pleasure seekers who crowded around to marvel at the unique and custom built installations. Choco-lovers including A-list celebs, designers and socialites interacted and indulged in all things chocolate as the party continued into the night.

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The Magnum Party harked back to the heyday of Pakistan fashion when beautiful clothes were worn by A-listers who lived in an indulgent age. The Magnum Party broke through the clutter of fashion presentations and took fashion back to being an extravaganza, a pure moment of luxury and indulgence that was yours for the taking. With Nabila’s exquisite styling, RAKA and Catwalk’s impeccable décor, Creative Chao’s Digital Selfie Booth and event design with Catwalk’s show production, Magnum laid out an evening that dripped with indulgence and style.

What caught my eye the most and gave #MagnumParty15 a digitally integrated edge was the Digital Selfie right at the entrance. The celebs indulged in taking digital selfies and having them uploaded on Magnum Pakistan’s digital media profiles right away. It was what formed a strong connect between the on-ground event and the digital hype about it.

“We are excited to bring to town an evening of indulgence and pleasure where we celebrate Chocolate as the Color of the Season. We hope the rich experience of the world’s premium Belgian Chocolate Icecream and the best of Pakistan’s fashion is never to be forgotten experience,” says Azka Waqar, Brand Manager – Magnum Pakistan.

Magnum never misses an opportunity to throw a party. Top models showcased the Chocolate Collections, the DJ spun her magic, innovative Magnums were the order of the day and guests were wowed throughout the night. The exclusive list of invitees added zing, glamour and excitement to a Chocolate Party that will long be remembered.

Here are the best Chocolate Carpet Moments and Designer Collections!

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Channel the #InnerGlow – Your Beauty Beyond the Standards

Every girl has within her the confidence to face the world, the determination to achieve her dreams, courage to unleash her true self and unblock her Inner Glow and no beauty standards should take that away from her! Pond’s this time around has taken a step forward and has spoken beyond the beauty standards through re-launching the Pond’s White Beauty cream and face-wash. With the GenWhite Technology that unblocks a million pinkish white cells underneath our skin, Pond’s has made the journey to unleash the #InnerGlow easy and efficient.

The GenWhite technology is professionally designed for deep absorption. It smoothly goes inside your skin, reaching three layers deeper and removing the dark spots along with the dark circles from the root – leaving your skin fresh and glowing.

Pond’s White Beauty’s GenWhite formula contains 3 main ingredients:

  1. Fairness Actives, more simply known as Pro-Vitamins to lighten skin, reduce dark spots and improve skin texture
  2. Skin Benefit Actives to moisturize and soothe skin. They also prevent oxidization which causes wear and tear. This destruction and disintegration of the skin causes aging and more importantly, skin cells to die. The Allantoin in Pond’s White Beauty acts as an Anti-Oxidant and keeps repairing the skin.
  3. Also, Triple Sun-Screens to protect against harmful UV rays (UVA/UVB) of the sun.

To relaunch this phenomenal solution for skin problems, Pond’s held a bloggers event at Area 51 and brought together girls from all walks of life unblock their #Innerglow.

The decor was done beautifully, depicting Pond's identity.

The decor was done beautifully, depicting Pond’s identity.

The event was a pure delight, starting off with the Assistant Brand Manager Rabia Abdullah educating all the bloggers about what Pond’s stands for and who is a Pond’s Girl. The event was hosted by Alishba Yousuf, a Pond’s girl who started off her journey with Pond’s in her teenage year and is still celebrating beauty beyond standards with Pond’s.

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Alishba Yousuf

The bloggers were then engaged to Uncover the #InnerGlow wall by making the social media glow. Several positive sentiments and compliments were shared on social media to instill positivity within the digital spaces.

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And here’s what was behind the #InnerGlow wall..

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Several bloggers came together to celebrate beauty and to set sail on a journey to unblock their #innerglow. For many bloggers, it was about getting out of their comfort zones and speaking out what they stand for. Why not, after all Pond’s is all about wearing your confidence around 😉

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The event ended on a good note, with amazing food to taste and much more amazing gifts from Pond’s!

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My Journey To #InnerGlow – Taking Forward the Legacy of a Pond’s Girl

I have always been an avid user of Pond’s face-wash and since last year I have been using the Pond’s White Beauty cream as well. Naturally, with the year of trust, I decided to try this new and improved Pond’s White Beauty cream and face-wash. This is what it did to my skin!

Day 1: The skin remained same, however the face-wash made my skin feel fresh. I decided to use the cream twice a day – Once in the morning and once before going to bed, making it a part of my daily beauty regime.

Day 2: Got all my girls to start using Pond’s White Beauty Cream and Face-wash because it was working so great with my skin!


Day 3: The cream when applied gave my skin a very smooth texture so I started used it instead of my regular foundation. For the routine use, Pond’s White Beauty Cream served as the perfect product for my skin and it had started toning my skin color.

Day 4: My skin started to feel smoother. My dark circles and spots had just begun to fade, leaving my skin fresh and glowing.

Day 5: The glow on my face was so evident it made me smile and blush! The whole idea of wearing your confidence around made so much sense. First to me it was about my personality and now Pond’s added to it, making it about being comfortable in my skin and my flaws. We ladies were loving how Pond’s was channeling our #InnerGlow


Day 6: The Face-wash never failed to surprise me with the abundance of freshness on my skin. With every single use, it made me fall in love with my skin.

Day 7: Do you see that glow on my skin? Do I even need to write about it?


I’m so relieved after making Pond’s White Beauty cream and face-wash a part of my beauty regime! Its summer and we all can expect all sorts of tan marks, dark spots, dust clogged pores and what not.

So now taking forward the Pond’s Journey, I’m nominating two beautiful women:

Jadirah Samad and Sarah Rahman

So ladies, set sail on this amazing journey and unblock your #innerglow with Pond’s!

Dove Patches – Changing Realities and Definitions

Have you ever pondered upon who sets these beauty standards that our media oh-so-proudly flaunts? Who decides that size zero is the perfect body size, fair complexion wins the crown and long hair bags away all the possible attention in the world? How often have you looked at yourself in the mirror and thought I’m beautiful just the way I am rather than pin pointing your crocked nose, those acne marks, a new pimple or less pouty lips? Have you ever taken a note of all the beauty that you carry around for the universe to be amazed? No, probably not.

But Dove did! Once again Dove came up with an amazing campaign to bring us face to face with no one but ourselves. Dove Patches introduced us to the fact that #BeautyIs nothing but just a state of mind. Amazed, right? So was I when I got an invitation to attend the Dove Patches’ Global Launch at Verde Bistro Cafe. I’m usually not beauty crazy but I know I have been through times when I’ve looked myself in the mirror and cried over a bad hair day or an unannounced visit by acne, becoming a part of the 80% women who feel hesitant about the way they look.

Dove Patches’ Global Launch took place on 9th April with the event theme of Elegance and Beauty. The moment I entered the Cafe, I was mesmerised by the ambience created by elegant colours and beautiful lights. Who wouldn’t feel beautiful then? Little did I know that not only my state of mind but my way of looking at myself was going to change too!

A gorgeous friend, Sara Muzammil, was the host of the event who started off with introducing us to Dove’s journey of changing women’s perspective of beauty standards. The introduction lead to an experiment that showed how Dove works as a gentle skin moisturiser, eliminating all the harmful skin effects by balancing our skin’s PH number. The experiment was followed by sessions that included screening of Dove Patches’ Video which had every single individual in the room awestruck by it’s sheer brilliance and a window to the reality. We found out that the biggest beauty pressure women have is the one they put on themselves and realised that beauty is nothing but our own state of mind!

Dove Patches was an experiment conduct to prove that beauty is just a state of mind by making a few women wear a beauty patch everyday for two weeks and making them realise how beauty is nothing but merely a state of mind and they are beautiful just the way they are, they don’t need validations or confirmations from others to know that they are exquisite, successful and amazing women! The Dove Patches video can be viewed here.

 Watch it and get inspired! 

The course of the event continued with quizzes and none other than the Selfie Galore where we all were asked to take as many selfies as possible with as many people we can in the entire room with the hashtag of #BeautyIs. This by far was the best way of increasing social interaction. There’s nothing more beautiful than human interactions now, is it?

Later we were served an unbelievably scrumptious three course meal and our departures were turned into a memory by a generous gift baskets that included Dove products, Lals Chocolates and Debenham’s gift voucher from Dove. What a beautiful end to an even more beautiful experience.

The event not only became an inspiration and a source of several realisations for me but also provided me with a chance to make new friends and know several more stories. They definitely said it right that beauty is in the eye of the beholder. So become that eye for yourself and see the beauty within you because you and I know that no set standards can stop us from being who we are and that’s precisely was beauty is!

Oh, don’t forget to check out the pictures from the event!

Stay gorgeous, stay Beautiful!

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“Ever thought about that perfect idea of summer?”


“It starts from this moment onwards.” She said as the waves in the sea wrapped them, sending them to a world of their own.


Project Today Day # 05 – Eternity Of The Moment

“… but falling in love is an act of magic, so is writing. It was once said of Catcher In The Rye, “That rare miracle of fiction has again come to pass: a human being has been created out of ink, paper and the imagination.” I am no J.D. Salinger, but I have witnessed a rare miracle. Any writer can attest: in the luckiest, happiest state, the words are not coming from you, but through you. She came to me wholly herself, I was just lucky enough to be there to catch her.”

-Ruby Sparks.

I have always been the one living in today, cherishing the moment I have, feeling the pain of what I am going through and not what I went through back then. This moment, now, is what you should worry about. The eternity of this moment is what that matters.

We hold on to words just because we think this might not be the right time or the moment. We never say ‘I love yous’,  ‘You mean a lot to me’, ‘Don’t go, not at yet’ or the simple ‘I’m sorry’ because we fail to realize the eternity of the moment. Forever is too mainstream. There is no forever. All we got is the depth, the longevity of this moment. It could last for as long as an eternity or could end in just a blink of an eye, going away to never come back to us.

Say your words out loud in this moment, even if they are not the right words. Don’t hold back these words  just in hopes of better moments or the eternities of those assumed better moments. Every moment, every now, is special and everything beyond that is a blur.

We fail to see the beauty of spontaneous moment, of wrong words, of these badly-timed confessions. We fail to see the perfection in their beautiful imperfections. Why, you may ask? Because we trust the time. We trust one thing we don’t have, one thing which walks a million miles ahead of us, never matching our pace.

Don’t waste the eternity of this moment. Say what you’ve been holding back for a while now. Words will find their way to you, you just need to bring yourself to say them. Tell the people what you want them to know. Don’t assume that they already know or that they understand. These confessions, these words, they matter the most. Even though they know it in their hearts, they need you to say it for their own eternities of these moments.

Cease the moment. Make sure the eternity of this moment lasts another eternity.


Picture credits: Saad Saeed Photography

Project Today Day # 04 – Signs


“They asked for a sign, Adyka Lalwany, evidence that I stir within their souls, that I conspire tirelessly on their behalf, and that all is exactly as it should be.

Do you think they mean besides simply being alive at all?

Things that make you go, “Hmmmmm…”
The Universe”


It conspires, the universe, yes it does!

Ever had those gut feelings? Intuitions? Those signs coming from a source you can’t name? Those moments when your heart tells you to do it, do it without fear?


Follow that!

These signs, these spontaneous gut feelings hold a lot of importance. Take a stride and follow these signs you see along your path. Give in to them once in a while, don’t over-think. Be it an exam, a tough decision, a silly choice, a matter of few words, an event of apparent silence or a loud thud shaking your entire world, look around for clues, these hidden signs, and follow the lead.

Surprise your life for a change!

Trust me it’s going to be worth it!

Try it!

You’d thank me later. 😀

Project Today Day # 03 – Quest

“Adyka, Adyka! Listen to me. Journey, not the destination. Focus on that.” He said while doodling on the Gloria Jeans’ menu.


You, yes you, are beautiful! And everything about you, everything you do is also a beauty in itself. Always remember that! And this life, your journey, is what you need to make beautiful. This is what you need to focus on.

The quest, yes that’s what matters. Your destination is nothing without your journey. It is what makes your destination worth reaching, you goal worth aiming. After all what’s the fun in achieving something without a longing, without striving for it, without fighting the obstacles, without the quest?

Let go of your worries. Let them all go. Focus on your journey, your quest. Your aim might change, again and again but your quest, this path, is what will make it all worth remembering, worth cherishing.

Destination, goals, aims – they all are mere objects of your attentions, parts of your dreams. What makes your existence beautiful is the quest for reaching them. Don’t give up living your journey for your destination. Leave a mark, take people along with you on your journey and let them go when it’s the right time, commit mistakes and fix them, make memories, lots of them, reach the heights and freely fall from them in order to reach much more up high and enjoy every bit of it. For nothing lasts more than a heartbeat and a blink. Make your journey a part of who you are, who you want to be.

Live it all through, with smiles worth a million dollars and tears shed for those who deserve them.

And remember…

This life, yours’ and mine, is a journey, not a destination!