#UnveilYourBeauty with Make-up City!

You’re probably living under a rock if you don’t know about or haven’t been to Make-up City. Seriously!

Awarded with Brand of Year for 2016 in the category of cosmetic retail, Make-up City continues to inspire endless list of fashion centric customers in saying WE LOVE MAKEUP. At Makeup City the love for make-up is shared with the clients to boost the confidence that our products, services, and expertise brings to their life every day. Where clients unlock their beauty potential via Beauty, Skincare and Hair care range, through not just the products but also from the knowledgeable and professionalism of the team and product consultants as present at all Makeup City stores nationwide.

Make-up City provides you with brands like Sweet Touch, Janssen, Framesi and Kryolan – all that your skin, beauty regime and make-up bag needs!

Recently, the brand expanded it’s reach and opened up a store at Lucky One mall! Make-up City is taking make-up, skin care and beauty consultancy to a whole new level with their product range, new stores and amazingly trained staff!

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Head there today and get your make-up fix 😉

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Say YAS to #FeelGoodWithin!

Us girls are always on a look out for funky, sexy yet comfortable lingerie! It is very important to feel good and sexy within to channel the same energy on the outside.

Lucky for us, British Lingerie Studio just opened up their store at Lucky One Mall in Karachi! What’s a better news than that?!

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BLS specializes in comfortable yet very sexy, funky and cute looking lingerie for women to feel that confidence and conquer the world in their daily life. The brand is known for high quality lingerie and is definitely one of the few stores providing all that they commit and more.

I’ve always been all about sexy lingerie and BLS just made my life wayyy more exciting by opening up their store.

So what are you waiting for? Head to the British Lingerie Studio at Lucky One mall and get your hands on the sexiest lingerie ever!!

 

The Solution To All Your Internet Problems Is Here!

Internet connectivity in Pakistan is a struggle. It’s a major struggle for all of us working at digital media, marketing, IT and entertainment industries. It’s a struggle for all of us waiting for the latest episode of Suits or GOT. It’s a struggle for all of us trying to download BluRay movie prints. It’s a struggle for all us bloggers trying to get something trended from an event because the provided WiFis never seem to cooperate and it’s a struggle for all of us trying connect at any given time and space!

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But hold on, take a seat back and breathe a sigh of relief! StormFiber, powered by Cybernet, has come up with offers that you can’t refuse 😉

Yes, you read that right!

Here’s all that you need to know about StormFiber!

StormFiber is an internet and television service provider, by far the most reliable and fastest fiber for home/office internet.It’s basically powered by Cybernet, Pakistan’s leading ISPs. It’s a service that’s beautifully in accordance with the modern usage of internet.

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StormFiber is providing internet connectivity with supersonic speed that’s from 10-30Mbps, precisely what we all want! The service is not just good but is also highly affordable and guarantees value for money.

Their current ‘Tripple Play Bunddle’ plans are listed below:

  • TYPHOON 10 Mbps at the rate of RS. 1,999 per month.
  • BLIZARRAD 20 Mbps at the rate of RS. 2,999 per month.
  • THUNDER 30 Mbps at the rate of RS. 3,999 per month.

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To add more to the value and customer satisfaction, StormFiber is providing you with the ease of sighing up by paying a one-time installment of PKR 12,000 or you can pay a monthly installment of PKR 1,200. This is by far the most promising and convenient internet service provider that I’ve come across!

Totally getting it!.

 

Jovago Adds Value to Tourism in Pakistan

Tourism in Pakistan recently has picked up it’s pace and we’re seeing several groups emerging with travel deals and packages. Amidst this craze for wanderlust, Jovago, an online website for booking hotels has time and again promoted a softer image of Pakistan and tourism on global platforms.

Jovago has made traveling easy for first timers, foreigners, families and traveling groups by providing them with several options nationwide that provide accommodation for all kind of budgets.

This time around Jovago is coming out to be a reliable platform for both travelers and hotels to work out the hotel bookings around Pakistan. The website has observed an increase in traffic ever since it’s launched in Pakistan and is constantly working towards making the process of booking hotels smooth, efficient and reliable.

This ads so much value to the tourism in Pakistan today and in the longer run, promoting the positivity this country and its people carry within them!

More power to Jovago!

I’m planning to definitely give it a shot! Have you tried booking hotels via Jovago yet?

If I Could Customize My Stationery

The best part about going back to school for me was the chance to get new stationery and school gear! Yes, going back to meeting friends and enjoying the school like was important but nothing can beat the joy of new stationery and the smell of new books.

As a kid I always used to wonder what if I could customize my school gear. Yeah we had the options to opt for the cartoon characters or go color coordinated with the bag, water flask, pencil case and other stuff but I always wanted to have a bit more.

Think city specific stationery, or country. Or stationery based on your favorite book. How cool would that be?

If it were to me and I was going to school in this high-tech era, I would definitely customize the following school gear:

  • Customized backpack is a must have. Show what you stand for, who you are!
  • Customized stationery is a great icebreaker and conversation starter. Your cool pens and pencils will definitely get you the right kind of attention in the class. Try it!
  • Flasks are important, staying hydrated during school days is a must. Customized flasks would definitely be a cool accessory for all the kids.
  • If I could, I would also go for customized socks 😀

Most of these, I’d still want for my travel, writing and unconditional love for reading!

What are some things that you’d want to customize?

*This is a sponsored post.

Reasons Technology Courses Should Be Top Priority for Kids

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We’re living in a digital world! Everything around us either has been or is being touched by technology. Our conversations have gone digital, our interests, travels and shopping has gone online and our classrooms are now becoming globally connected digital arenas of learning and sharing experiences.

In this age, it is very important to match pace with the world while zooming out and reflecting on life. Schools, colleges and universities are not only places to educate yourself now. With the advent of digital media, online spaces have been turned into high-tech functioning learning schools. The online shopping sector like Yayvo.com allows doorstep delivery of school education courses that can be bought for self-teaching. In such times, it is important to introduce technology courses to kids from a younger age.

Back in the day we all got to use the computers when we had reached or high schools or maybe colleges, but the kids today know how to operate the smartphones, watch movies on laptops and spend hours playing the Xbox. To increase their understanding of the outside world and make them adaptive towards the global changes, we must bring make technology a part of our curriculums.

Technology courses including augmented and virtual reality games can open up the kids’ mind and give show them a different side of their surroundings. Similarly, being hands on with computers, 3D printers and smartphones can give them an added advantage later on.

Schools around the world are now focusing towards introducing online courses, assignments and experiences for students to leave their comfort zones and learn. Along with that, the schools are working towards bridging the gaps between countries and moving towards digital classrooms. All this makes technology an essential part of the current day curriculum for school-going kids.

*This post is sponsored by Yayvo.com

Mom, You’re the Balm!

Last weekend the world celebrated yet another important day of the year – Mother’s Day! Several brands in Pakistan took the front seats with their digital and on-ground campaigns revolving around the occasion, however, The Balm was one of those who stood out amongst the crowd!

The balm’s activation at Dolmen Mall Tariq Road, that started from May 6th, definitely won the hearts of several mothers and their daughters with free makeovers and surprise gifts on buying the products. That definitely was a great deal!

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What made this campaign a great success was the way it was synced on digital platforms by using #BeTheBalm! The before and after makeover selfie check-ins and the pictures with moms for a Facebook contest brought out the essence of Mother’s Day for the audience.

The international make-up brand took yet another step forward by engaging a Sara Salon & Spa’s crew for makeover classes on May 7th, further strengthening the bond with the target audience and opening avenues for conversations about it on digital!

The activation turned out to be great for the audience, telling the moms that they are definitely #TheBalm!

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Its great to see brands celebrating such days in the most localized manner to build a bond with the target group! As for The Balm, their make-up line gets all praises from me along with their punny communication that’s totally a winner for me! Way to go!

Lays makes Karachi #CleanAndGreen

Seldom brands look beyond their marketing objectives and the numbers they need to generate annually to actually focus on issues and causes all of us fight for.

Lays Pakistan this time has come forward with two amazing campaigns as in initiative to protect environment. Lays, however, is taking baby steps but everything counts towards the bigger value addition of the cause.

Last week Lays aimed to make Karachi #CleanAndGreen by launching their #LaysTrashformers campaign on-ground at Sea-View. img-20160229-wa00361

The team aimed to clean the Karachi beach by collecting and recycling the trash. They have a recycling bin at the sea view near McDonald’s where people can go, play their part towards protecting the environment and making the city #CleanAndGreen!

Looking forward to seeing more of these around Karachi and other cities!

#PlantAPack – Own a Cause!

Each day, most of the brands, millions of people and thousands of creative brains contribute towards a Digital Pakistan! Many of them come up with great campaigns, massive reach and millions of stories. However, only a few stand up for a cause and own a platform.

Lays Pakistan, unlike other brands in the category, decided to own a platform with launching #PlantAPack campaign!

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Living in times where our environment is at a great risk and so are our lives, trees are being cut in order to improve living standards, yet giving birth to several environmental issues, we as humans at large are at risk! During this, #PlantAPack is becoming a campaign that saves the day! That moves our youth towards plantation and motivates them to contribute towards saving the planet earth!

With Wasim Akram and Messi supporting green, Lays went to IBA to initiate their #PlantAPack campaign. The idea is to target universities and engage them in the plantation drive where representatives will be dressed as tree mascots and will teach the  students how they can sow a plant using the inverted Lays packet. These inverted Lay’s packets will serve as a replacement to flower pots or bags hence the drive is called, #PlantAPack. It has been experimented that one plantation of such a pack helps produce 3 pounds of oxygen. Imagine the magnified effect!

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They started off the activity with IBA and more universities are to be included as well. Each university will make an ECO BOARD or a decorated wall, displaying their plantation by hanging them and the one with the best and most creative ECO Board will win prizes from UEFA Champions League!

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This really puts forward Lays Pakistan as a socially responsible brand and definitely leaves several lessons for other brands! This is the kind of bandwagon brands need to jump on! More power to you, Lays!

This Chip Is Here And It’s HOT!

Lays Pakistan has done what none other could! They brought the ultimate hotness of east and west together – Wasim Akram and Messi – to launch their new flavor, Turkish Yogurt and Herb!
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The branch launched their TVC right after a digital hype around #AkramAndMessi, showing both sports stars in all their glory, enjoying a holiday with Lays!

You can watch the TVC here

It is great to see the two amazing sports men coming together for a campaign and it is definitely a great addition to the digital and advertising industry of Pakistan!