This Chip Is Here And It’s HOT!

Lays Pakistan has done what none other could! They brought the ultimate hotness of east and west together – Wasim Akram and Messi – to launch their new flavor, Turkish Yogurt and Herb!
10373969_1232043310155574_4013510864882654287_n

The branch launched their TVC right after a digital hype around #AkramAndMessi, showing both sports stars in all their glory, enjoying a holiday with Lays!

You can watch the TVC here

It is great to see the two amazing sports men coming together for a campaign and it is definitely a great addition to the digital and advertising industry of Pakistan!

Coca Cola – Hitting You Right In The Feels

Coca Cola has never failed in seizing the opportunity and becoming that connecting hook between strangers, lovers, countries, friends and generally people around the world. Whether you share a bond with each other or not, Coca Cola finds a way to bring you together. This time around, Coca Cola took their #ShareACoke campaign to next level, leveraging the idea of communicating through facial expressions and coming up with #ShareAFeeling campaign.

tumblr_mljii0kDCv1r49l3lo1_500

The campaign was executed in the South-East Asia, mainly in SingaporeĀ andĀ Vietnam, instituting a communicative connection via emoticon and expressions. The emoticons printed on the Coke bottles and cans became a popular way of communication amongst those who fell in love at the first sight, those who couldn’t find words to express and those who didn’t want to lose a chance to spread love!

The campaign TVC here will hit you right in the feels like it did to people in South-East Asia:

Another one from the campaign executed in Vietnam connected strangers on the road, people who cross our paths everyday but we never take a minute to talk to them, to appreciate their beauty! Coca Cola knew right where to step in and connect people together!

As a brand dedicated to sharing happiness and connecting people, Coca Cola has gone several extra miles to ensure a rather happy, connected and loving world for us! Hats off to Coca Cola for coming up with such an amazing extension to an already brilliant #ShareACoke campaign that brought so many people together!

coke-share-a-feeling-bottles

I can always proudly say, Once a Coke Lover, Always a Coke Lover!