Jump on to Content Curation Via Tapmad!

It;s no surprise to all of us that digital is growing by each passing hour in Pakistan and brand across the nation and working towards exploring new technologies, strategies and communications to shine bright.

Amidst this grand digital mela of brands putting themselves out there, the start-up culture has majorly picked up, blessing us with great ideas and greater executions.

Tapmad surfaced and shined bright amongst these emerging business ideas and has got people thinking beyond Netflix. With the growth of 3G/4G subscribers in last three years shoot to a whooping 36.41 Million users, content curation has now become a whole new avenue for advertisers, brands and consumers.

Listening to Tapmad’s CEO Yasir Pasha at Alliance Française I thought this might as well just become a golden hen for us in terms of content curation; here’s how:

An Increase in the Local Webisodes and Web-series Production

Webisodes are new, fun, entertaining and just of the right kind of time consuming that will keep you hooked and build your brand’s top of mind and top of sight recall. With Tapmad, launch of local webisodes by brands and artists can become a brilliant way to curate content.

Advertising’s New Favorite Child

Be it pre-rolls, mid-rolls, banners, Tapmad is offering all. Its time for creative teams and advertisers to get out of their shells and move towards curating content via advertising. What’s better is a digital platform by Pakistanis and for Pakistani. Who’d better have an idea of what Pakistanis are a sucker for than our very own advertisers?

This is the Age of Product Promotion and Collaboration

Instead of turning our films into 3 hour long branded ads (sorry Ho Mann Jahan and Karachi Se Lahore, you called it on yourself), brands, producers and directors should focus towards subtle yet effective product placements, promotions and collaboration. With a local platform, we all have now an opportunity to do something different and not just jump on the bandwagon for the sake of it!

I’m sure Tapmad will be introducing more in coming days as it progresses and I hope brands and those making creative decisions will once look outside the window and not complain about the shinning sun!

 

Mom, You’re the Balm!

Last weekend the world celebrated yet another important day of the year – Mother’s Day! Several brands in Pakistan took the front seats with their digital and on-ground campaigns revolving around the occasion, however, The Balm was one of those who stood out amongst the crowd!

The balm’s activation at Dolmen Mall Tariq Road, that started from May 6th, definitely won the hearts of several mothers and their daughters with free makeovers and surprise gifts on buying the products. That definitely was a great deal!

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What made this campaign a great success was the way it was synced on digital platforms by using #BeTheBalm! The before and after makeover selfie check-ins and the pictures with moms for a Facebook contest brought out the essence of Mother’s Day for the audience.

The international make-up brand took yet another step forward by engaging a Sara Salon & Spa’s crew for makeover classes on May 7th, further strengthening the bond with the target audience and opening avenues for conversations about it on digital!

The activation turned out to be great for the audience, telling the moms that they are definitely #TheBalm!

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Its great to see brands celebrating such days in the most localized manner to build a bond with the target group! As for The Balm, their make-up line gets all praises from me along with their punny communication that’s totally a winner for me! Way to go!

This Chip Is Here And It’s HOT!

Lays Pakistan has done what none other could! They brought the ultimate hotness of east and west together – Wasim Akram and Messi – to launch their new flavor, Turkish Yogurt and Herb!
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The branch launched their TVC right after a digital hype around #AkramAndMessi, showing both sports stars in all their glory, enjoying a holiday with Lays!

You can watch the TVC here

It is great to see the two amazing sports men coming together for a campaign and it is definitely a great addition to the digital and advertising industry of Pakistan!

Coca Cola – Hitting You Right In The Feels

Coca Cola has never failed in seizing the opportunity and becoming that connecting hook between strangers, lovers, countries, friends and generally people around the world. Whether you share a bond with each other or not, Coca Cola finds a way to bring you together. This time around, Coca Cola took their #ShareACoke campaign to next level, leveraging the idea of communicating through facial expressions and coming up with #ShareAFeeling campaign.

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The campaign was executed in the South-East Asia, mainly in Singapore and Vietnam, instituting a communicative connection via emoticon and expressions. The emoticons printed on the Coke bottles and cans became a popular way of communication amongst those who fell in love at the first sight, those who couldn’t find words to express and those who didn’t want to lose a chance to spread love!

The campaign TVC here will hit you right in the feels like it did to people in South-East Asia:

Another one from the campaign executed in Vietnam connected strangers on the road, people who cross our paths everyday but we never take a minute to talk to them, to appreciate their beauty! Coca Cola knew right where to step in and connect people together!

As a brand dedicated to sharing happiness and connecting people, Coca Cola has gone several extra miles to ensure a rather happy, connected and loving world for us! Hats off to Coca Cola for coming up with such an amazing extension to an already brilliant #ShareACoke campaign that brought so many people together!

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I can always proudly say, Once a Coke Lover, Always a Coke Lover!

THE #HOTSECRET IS REVEALED!!!

Breaking: The most talked about #HotSecret has been revealed! A secret source just confirmed that Daraz’s #HotSecret is a new mobile phone brand launching in Pakistan! The phone is going to be apparently the best buy for today’s social media crazy users!

Over the weekend, after Daraz’s quite sexy and suggestive video, #hotsecret took over social media, making everyone question that what’s the hot thing coming our way? Check it out yourself!!

Several Twitterati reacted to the trending hashtag in a rather funny and punny way! Here are some of the top tweets that had me laughing like a mad woman!

Even I joined in 😀

Aren’t they hilarious?!

But, but, but…

At least the wait if finally over!!! And we all have an in on the #hotsecret now!

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I can’t wait to know which brand it is, what sort of an exclusive phone it is, can you? Share your excitement on Twitter using #hotsecret!