Make Your Weekend Full of Comedy Masala!

TGIF People!

Its weekend you guys and I’m sure just like me you need something to boost your energy and give your weekend a fabulous start! Well, aren’t you lucky because Comedy Masala is happening and you can’t, just cannot miss it!

With great comedians like Umar Rana, Stephen Carlin, Jonathan Atherton and Rex Navarrete, what could go wrong?

The show is happening today and tomorrow and all the details regarding the tickets, venue, time can be found by tweeting to them @ComedyMasala or on their event page: https://www.facebook.com/events/1625439247498408/.

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So what are you waiting for? CALL YOUR FRIENDS AND MAKE PLANS!

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Spectre – A Swaggering Show of Nothingness

I’m a wee bit late in posting this as compared to all the hype created for the latest Bond movie – Spectre; nonetheless, here I am with all my views and opinions on Spectre and it’s Premiere in Pakistan.

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Director Sam Mandes put together a great cast staring Daniel Craig, Dave Bautista, Léa Seydoux, Monica Bellucci,Naomie Harris and Ralph Fiennes yet failed to deliver the timeless beauty he so dearly hoped to. Here’s a breakdown of how it all went:

The Good

Despite a void in name of a Bond’s story revolving a cryptic message from Bond’s past sending him on a trail to uncover a sinister organization, while M battles political forces to keep the secret service alive, Bond peels back the layers of deceit to reveal the terrible truth behind Spectre, the finesse in added in the scene was brilliant.

Daniel and Lea Seydoux’s extensive wardrobe was definitely a knight in the shining armor in the ‘Eye Candy’ department. The only thing that kept me motivated to not leave the theater in the middle of the movie.

One of the great satisfactions of Spectre is that, in addition to all the stirring action, and all the timely references to a secret organization out to steal everyone’s personal information, we get to believe in Bond as a person.

The Bad

Seems like Sam Mandes this time around took his inspiration from the Gods and Goddesses of Bollywood and created a hyped up mountain of nothingness. The glam, the cars, the beautiful locations all tried their best to somehow make the story live but like everything, they couldn’t exceed their limits! I wish there’d been a better end to the movie, the hostile, impeccably brutal aura of Bond’s lack of emotions should have lived enough to give a dramatic ending rather than hopelessly falling for a girl and leaving absolutely nothing for the audience to applaud for.

The Savior

The premiere execution was definitely something I loved and was looking forward to become a part of! Two big names in Pakistan – Omega & Collectibles with AM:PM and Gillette – put forward brilliant digital and on ground executions for the movie’s Premiere!

While Omega & Collectibles with AM:PM took pride in inviting kids from Special Olympics for the Premiere along with several celebrities, Gillette took to the Blogger Outreach and gave a Gillette #LookYourBest Makeover to many bloggers.

With the end of this year, it’s safe to say that brands in Pakistan are experimenting with their digital approach towards events and creating a parallel reflection between on-ground and digital executions!

All in all, the experience provided by these two brands saved the day! More power to you two!

Future Tech Brings iPhone 6S to Pakistan

Pakistan is a country thriving with several technology enthusiast, digitally creating conversations related to the Tech brands they endorse. Amidst that there’s always a debate going on about the official merchandise providers in Pakistan. Future Tech, amongst all others, stepped up during the right time and brought the official authorization to selling the iPhone in Pakistan.

The news spread like wildfire on digital platforms where tech enthusiasts from all over the country came forward with their approvals, questions and concerns.

To further engage people, a Pre-Booking service was provided by Future Tech and those pre-booking the phones got amazing gifts from Future Tech! The launch took place at Dolmen Mall in Karachi, Mall One and Fortress in Lahore, Centaurus Mall in Islamabad and, Sitara Mall in Faislabad. Over a 1000 pre-bookings of iPhone 6S were recorded across Pakistan which itself shows the market standing of Advance Telecom and Future Tech!

Coming to the technical side, Future Tech is backed by Advance Telecom, hence the warranty will be provided by these two only!

The launch was graced by the presence of celebrities like Nadia Hussain, Uzair Jaswal, Amna Ilyas and Noray Bhatti!

Good on you, Future Tech, keep bringing awesomeness to Pakistan!

Toyota – It’s Definitely A #GrandeAffair

Several brands, be it FMCGs, MNCs or small businesses are experimenting with Digital Outreach, talkability and word of mouth generated by social media key opinion leaders. Toyota, jumping on the bandwagon, initiated it’s own Blogger Meet-up, however, it wasn’t anything like the ones we bloggers are used to attending!

Initiating the hype by sending these beautiful USB Key-chains, Toyota Pakistan invited bloggers from all walks of life to Indulge in the #GrandeAffair at Indus Motor Company Headquarters.CM31ugCUYAAyhf7

Coming to the event part, the KOLs were invited to take an exclusive tour of the toyota manufacturing facilities, getting the first hand experience of how a car is designed, manufactured, tested and then delivered. The bloggers were briefed on the new Corolla Altis Grande, and informed of the car’s superior continuous variable transmission technology that provides excellent performance and unmatched fuel efficiency in its class of vehicles. They also informed that the new Corolla variants being manufactured in Pakistan now have more than 60 percent local components. The new Corolla has 760 additional parts made in Pakistan. Besides Corolla, IMC has further strengthened its product line-up to incorporate more options for customers in the country. These include the Hilux range of Commercial Pickups available in both 4×2 and 4×4 variants, Hilux Vigo double cabin pickups for thrill seekers and the Fortuner SUV for people who want superior, all-terrain vehicle with added comfort and luxury.

The bloggers and key opinion leaders were also invited to test-drive the Corolla Altis Grande and Fortuner to experience the exceptional on ground performance and features such as cruise control and paddle shifting gears.

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The whole experience of watching a car getting manufactured was fascinating but the best part was yet to come. A cruise dinner was arranged for the bloggers to socialize, engage and enjoy the night breeze of Karachi.

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Toyota Pakistan didn’t only provide us with the amazing experience but also gave us the perfect weekend escapade away from the hustle bustle of the city!

Such events where KOLs can get an exclusive insight to a brand’s vision definitely add a lot more value to the digital engagement for the brand.

For more information, follow Toyota’s Digital Profiles

Twitter: https://twitter.com/ToyotaPak

Facebook: https://www.facebook.com/toyotapakistanofficial

Magnum Pakistan – Celebrating Chocolate as the Color of Glamour!

Last week Magnum Pakistan, following the Magnum Global, threw the party of the year – Magnum Chocolate Party – Making pleasure meet fashion and glamour!

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Magnum ushered in the start of the new season by throwing a ritzy and fashionable chocolate themed party, showcasing exclusive collections inspired by the rich and luscious tones of crackling Belgian Chocolate. Celebrated fashion designers Shehla Chatoor, Khadijah Shah for Elan, Omer Farooq for Republic, Maheen Karim and Nomi Ansari showcased their party collections at a glitzy evening for the fashionable crème de la crème.

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Apart from the designer collections, two exquisite installations by Couture mavericks, Ali Xeeshan and Fahad Hussayn, got a lot of attention from fashionistas and pleasure seekers who crowded around to marvel at the unique and custom built installations. Choco-lovers including A-list celebs, designers and socialites interacted and indulged in all things chocolate as the party continued into the night.

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The Magnum Party harked back to the heyday of Pakistan fashion when beautiful clothes were worn by A-listers who lived in an indulgent age. The Magnum Party broke through the clutter of fashion presentations and took fashion back to being an extravaganza, a pure moment of luxury and indulgence that was yours for the taking. With Nabila’s exquisite styling, RAKA and Catwalk’s impeccable décor, Creative Chao’s Digital Selfie Booth and event design with Catwalk’s show production, Magnum laid out an evening that dripped with indulgence and style.

What caught my eye the most and gave #MagnumParty15 a digitally integrated edge was the Digital Selfie right at the entrance. The celebs indulged in taking digital selfies and having them uploaded on Magnum Pakistan’s digital media profiles right away. It was what formed a strong connect between the on-ground event and the digital hype about it.

“We are excited to bring to town an evening of indulgence and pleasure where we celebrate Chocolate as the Color of the Season. We hope the rich experience of the world’s premium Belgian Chocolate Icecream and the best of Pakistan’s fashion is never to be forgotten experience,” says Azka Waqar, Brand Manager – Magnum Pakistan.

Magnum never misses an opportunity to throw a party. Top models showcased the Chocolate Collections, the DJ spun her magic, innovative Magnums were the order of the day and guests were wowed throughout the night. The exclusive list of invitees added zing, glamour and excitement to a Chocolate Party that will long be remembered.

Here are the best Chocolate Carpet Moments and Designer Collections!

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Red Bull Brings Cricket to Campus!

Recently Red Bull brought back the thrills of Cricket to K-town with the Finale of it’s fourth edition of Red Bull Campus Cricket Pakistan.

Since past four years, Red Bull has been investing towards providing several individuals a platform to grow in the field of sports and several other extra curricular activities. This year too Red Bull brought together the Cricketers of tomorrow from 17 cities and 85 campuses nationwide.

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After two months of heart racing action, the final of the Red Bull Campus Cricket 2015 lived up to its billing as the Jinnah Degree College Karachi’s team outwitted Lahore’s University of Central Punjab by 17 runs to earn the title of Red Bull Campus Cricket 2015 Pakistan Champion.

The final match was launched by a colourful opening ceremony that attracted legendary cricket stars like Wasim Akram, Shoaib Akhtar, Moin Khan and Saleem Yousaf. Besides the living legends that attended the event some of the leading Karachi based current cricketers including Sarfraz Ahmed, Anwar Ali, Asad Shafiq and Khurram Manzoor also turned up on a memorable Sunday night at the DHA Sports Club, Moin Khan Cricket Academy, Karachi.

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After winning the toss, the captain of the University of Central Punjab team Ali Tipu Sultan opted to bowl first on a sluggish pitch. Jinnah Degree College got off to a steady start but lost three wickets in quick succession. Shahzar Hasan, younger brother of Pakistan international Shahzeb Hasan, held the innings together with a vital innings of 53. After Shahzar’s departure, Qadir Khan ensured a competitive score of 119 runs in the allotted 20 overs through a workmanlike run a ball 31. Ali Tipu who snared three wickets in the semi-final, took four in the final, conceding 22 runs in his four overs.

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University of Central Punjab were taxed in their chase from the outset as the pitch became increasingly sluggish under the lights at the Moin Khan Academy. Tamour Sultan was the only batsman to make an impact, top scoring for his team with a 48 ball 54. Tamour though fell in the 16th over with his team still 39 runs adrift of the 120 run target.

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After his demise the innings folded quickly with Jinnah Degree College’s all out spin attack ably backed by some sharp fielding all around the park. Waqas took three wickets while Salman took two. The Pakistan champions would now travel to India to take part in the Red Bull Campus Cricket World Finals scheduled for October 2015.

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With so much happening in country, I think Red Bull’s contribution towards giving individuals such an amazing platform is the ray of light and hope for positivity and bright future for all of us! Hats off to Red Bull for pulling off yet another amazing concept with such class!

EatOye – Fastest Growing Start Up in Pakistan, Now on a Mission to Grow Faster!

PAKISTAN, Karachi, 21st  February 2015: One of Pakistan’s leading online food portal EatOye (www.eatoye.pk) held a blogger’s meet to highlight its recent initiatives and future prospects. After its acquisition by foodpanda (www.foodpanda.com ) EatOye has become the first Pakistani tech startup acquired by an international e-commerce giant.

The meet-up highlighted EatOye’s recent acquisition of Urbanite and advancement in its structure, including Apps for all major platforms, i.e. android, iOS and Windows, Online payment method, unsubscribe option, Brand new IVR and 2 crore week (Offering up to 50% discounts on top brands in Pakistan).

“As we continue to sharpen our focus and strengthen our operating model, local relevancy and speed of decision making are two critical requirements we must deliver so that we can seize opportunities”. Said, Nauman Sikandar, Managing Director EatOye! “EatOye will never rest when it comes to food ordering innovation and elevating the overall online ordering experience for our customers” he added.

EatOye is one of the top online food ordering and restaurant reservation service in Pakistan with over 200,000 visitors every month.  Headquartered in Karachi with staff in Lahore and Islamabad.

 About EatOye!

EatOye is an online food delivery and table booking service, headquartered in Karachi, Pakistan and operating in 13 Pakistani cities. The platform allows customers to search for their favorite local take away restaurants and place orders online, choose from pick-up or delivery options. EatOye offers over 1000 restaurants and users can either order through website on www.eatoye.pk , call 24 hour hotline 111-HUNGRY or through mobile apps available for iOS, Android and Windows users.

About foodpanda

foodpanda group is the leading global online food delivery marketplace, active in 39 countries on five continents. The company enables restaurants to become visible in the online and mobile world and provides them with a constantly evolving online technology. For consumers, foodpanda/hellofood offer the convenience to order food online and the widest gastronomic range, from which they can choose their favorite meal on the web or via the app. foodpanda operates in India, Thailand, Indonesia, Pakistan, Singapore, Malaysia, Brunei, Vietnam, Taiwan, Bangladesh, Kazakhstan, Azerbaijan, Hong Kong, Philippines, Russia, Ukraine, Hungary, Romania, Bulgaria, Georgia and Serbia. hellofood operates in Brazil, Mexico, Saudi Arabia, Jordan, Egypt, Nigeria, Morocco, Kenya, Ghana, Senegal, Ivory Coast, Rwanda, Tanzania, Uganda and Algeria. Delivery Club operates in Russia. Tastykhana and JUST EAT in India, NetPincer in Hungary, Donesi in Serbia, Bosnia & Herzegovina and Montenegro, and Pauza in Croatia, Room Service in Malaysia and Singapore, City Delivery in Philippines, Food By Phone in Thailand, Koziness and Dial-a-Dinner in Hong Kong, and Eatoye in Pakistan.

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This PR is published in collaboration with Xenith PR

Rejuvenate With Dayfresh

Karachi, Wednesday December 3rd 2014: The COO of Dayfresh, Ali Raza and Manager Operations Ghulam Hussain met the bloggers at DAAS Headquarters for an exclusive product briefing and food tasting session. Dayfresh, a Karachi based brand, is solely dedicated to providing pure and best quality dairy products. Dayfresh creates all its dairy products by using the milk of more than 3000 imported Australian cows. A sub-brand of Dairy Land Pakistan, Dayfresh focuses entirely on the quality of their products by keeping their cows and buffalos free of hormonal injections and protects all the animal rights. Dayfresh also delivers their products in most areas of Karachi and is used by several leading cafes based in Karachi. Dayfresh currently has 6 outlets all over Karachi and is planning to increase the number of outlets around the city. You can get Dayfresh products delivered at your doorstep just by dialing 111DFRESH and can also avail their pre-paid card services. Dayfresh doesn’t just provide quality products, it also provides the ease of getting them delivered to you.

At the event the COO Ali Raza and Manager Operations Ghulam Hussain interacted with the bloggers while briefing them about Dayfresh, sharing their success stories and responding to the questions asked. A detailed discussion over the products and the quality of milk supplied gave the bloggers a clear image of Dayfresh and its vision.

After the briefing session the bloggers were presented with a delicious array of snacks created by using Dayfresh Products and were served with the mouthwatering Dayfresh Flavored Milk – in three flavors, Zafrani & Pistachio, Chocolate and Strawberry – Zeera Raita and Low-fat Yogurt. The snack bar was comprised of scrumptious treats that the bloggers indulged in and enjoyed thoroughly.

Finally the bloggers and the Dayfresh team took pictures at the Dayfresh Photo Booth with #RejuvenateWithDayfresh themed props and shared them across various social media platforms.

Have you tried the Dayfresh products yet? According to the popular opinion, the Dayfresh Premium Milk is delicious, healthy and, fresh and can be paired with several other food items.

Join the conversations around #RejuvenateWithDayfresh on Facebook and Twitter.

https://www.facebook.com/111DFRESH

https://twitter.com/DayfreshMilk

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