Say YAS to #FeelGoodWithin!

Us girls are always on a look out for funky, sexy yet comfortable lingerie! It is very important to feel good and sexy within to channel the same energy on the outside.

Lucky for us, British Lingerie Studio just opened up their store at Lucky One Mall in Karachi! What’s a better news than that?!


BLS specializes in comfortable yet very sexy, funky and cute looking lingerie for women to feel that confidence and conquer the world in their daily life. The brand is known for high quality lingerie and is definitely one of the few stores providing all that they commit and more.

I’ve always been all about sexy lingerie and BLS just made my life wayyy more exciting by opening up their store.

So what are you waiting for? Head to the British Lingerie Studio at Lucky One mall and get your hands on the sexiest lingerie ever!!



Parachabafi – Traditional Meets Modern

The hand-painted fabric, in shape of artifacts and fancy clothes is something us desis have grown up with. Either watching our mom’s wearing them or dressing up at a family event wearing a hand-painted colorful kameez. It has been a part of our traditional attire and has had it\s sweet time in Pakistan’s fashion trends.

Well, how if I tell you that someone has been finding the middle ground between then and now and is making Traditional meet the Modern?

Allow me to Introduce you to Parchabafi!


The Paracha family brand, owned by Nida Paracha is bringing back the hand-painted fabric trend with a modern touch to it. This Eid, Nida launched her Exclusive Eid Collection, successfully conducting her second exhibition.

The Paracha family since generations have been associated with pristine quality textile manufacturing and design, and this brand follows this very tradition.

The designer’s inspiration this year was French Art blended with Pakistan’s Cultural Style. The designer label claims to come from the core of Asia, the land of art & culture as a solution to all your wardrobe issues! Who wouldn’t love that?

12087390_10153075361506034_160414375_n 12084068_10153075361591034_745801017_n 12077520_10153075361561034_1802021560_n

Parchabafi incorporates different themes, styles and designs including embellishing chiffons, silks, wrinkle free & machine washable fabrics with Serwoski, laces, buttons, sequence, bindings, motifs and zarree apart from the hand-painted fabrics.


The brand offers five major collections, categorizing their designs in under these names:

Vignette: For the sociable, employed or academically acquiring, woman – the vignette line offers a very off-the-cuff, relaxed and contented balance.

Blend: This one provides the optimal attire for semi-formal evening events. Be it a quaint tea-party with your friends or a much-awaited family gathering.

Engraved: Engraved moves to cater to the customers requiring a more nuptial-oriented look. Perfect for weddings and such, the engraved line consistently and impeccably delivers detailed embroidery and all the associated glamour.

Concept: The Concept collection provides as complete a look as any un-stitched fabric would allow. They take on the initiative of enchanting the customers a step beyond their own requirements and, in doing so; present to you the option of processing their Concept collection as per your requirements and specifications sprinkled with the talent of their own designers and master workmen.

Abstract: The epitome of Parchabafi’s contemporary nature, what they provide in the abstract line is consistently evolving delivery of the latest fashions and trends before they even present themselves to the arcade. It becomes both liberal and conservative, all curled up into attire you just won’t be able to get enough of.


The Exhibition took place in Karachi at the Prince Jeweler’s Outlet a few days ago, showcasing Nida’s this year’s French inspired intertwined with Pakistan’s Culture fashion line.

12033586_10153075361656034_1040118982_n 12042029_10153075361636034_575926836_n 12067376_10153075362006034_2121278093_n

Personally, I love how they are incorporating the Traditional designs and giving them a modern touch to create clothes for working women. Here’s to more meaningful fashion and great design! More power to you Nida!

For more details and to place orders, visit their social media profiles



Magnum Pakistan – Celebrating Chocolate as the Color of Glamour!

Last week Magnum Pakistan, following the Magnum Global, threw the party of the year – Magnum Chocolate Party – Making pleasure meet fashion and glamour!


Magnum ushered in the start of the new season by throwing a ritzy and fashionable chocolate themed party, showcasing exclusive collections inspired by the rich and luscious tones of crackling Belgian Chocolate. Celebrated fashion designers Shehla Chatoor, Khadijah Shah for Elan, Omer Farooq for Republic, Maheen Karim and Nomi Ansari showcased their party collections at a glitzy evening for the fashionable crème de la crème.

OSP-64 OSP-99 Amna Babar Abass Ali Jaffry Sohai Ali Abro (2)

Apart from the designer collections, two exquisite installations by Couture mavericks, Ali Xeeshan and Fahad Hussayn, got a lot of attention from fashionistas and pleasure seekers who crowded around to marvel at the unique and custom built installations. Choco-lovers including A-list celebs, designers and socialites interacted and indulged in all things chocolate as the party continued into the night.

photography } films | photobooth

The Magnum Party harked back to the heyday of Pakistan fashion when beautiful clothes were worn by A-listers who lived in an indulgent age. The Magnum Party broke through the clutter of fashion presentations and took fashion back to being an extravaganza, a pure moment of luxury and indulgence that was yours for the taking. With Nabila’s exquisite styling, RAKA and Catwalk’s impeccable décor, Creative Chao’s Digital Selfie Booth and event design with Catwalk’s show production, Magnum laid out an evening that dripped with indulgence and style.

What caught my eye the most and gave #MagnumParty15 a digitally integrated edge was the Digital Selfie right at the entrance. The celebs indulged in taking digital selfies and having them uploaded on Magnum Pakistan’s digital media profiles right away. It was what formed a strong connect between the on-ground event and the digital hype about it.

“We are excited to bring to town an evening of indulgence and pleasure where we celebrate Chocolate as the Color of the Season. We hope the rich experience of the world’s premium Belgian Chocolate Icecream and the best of Pakistan’s fashion is never to be forgotten experience,” says Azka Waqar, Brand Manager – Magnum Pakistan.

Magnum never misses an opportunity to throw a party. Top models showcased the Chocolate Collections, the DJ spun her magic, innovative Magnums were the order of the day and guests were wowed throughout the night. The exclusive list of invitees added zing, glamour and excitement to a Chocolate Party that will long be remembered.

Here are the best Chocolate Carpet Moments and Designer Collections!

photography } films | photobooth

photography } films | photobooth

photography } films | photobooth

photography } films | photobooth

photography } films | photobooth

photography } films | photobooth

11997035_10153038321721034_950914721_n 11998081_10153038321581034_916618842_n 11995675_10153038321561034_568040116_n