This Chip Is Here And It’s HOT!

Lays Pakistan has done what none other could! They brought the ultimate hotness of east and west together – Wasim Akram and Messi – to launch their new flavor, Turkish Yogurt and Herb!
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The branch launched their TVC right after a digital hype around #AkramAndMessi, showing both sports stars in all their glory, enjoying a holiday with Lays!

You can watch the TVC here

It is great to see the two amazing sports men coming together for a campaign and it is definitely a great addition to the digital and advertising industry of Pakistan!

Nostalgia Trip – Khushiyan Chakh Lo

Being an former exchange student, I’ve had several memories with Shan. I still remember packing several Shan Masala packets for various Desi food treats and taking them with me to USA. At one point I even got my American Host Family hooked to Shan Masala and even they wouldn’t eat their food without sprinkling a bit of Shan Chaat Masala on their food. Such good memories! And this nostalgia trip brings me back to the reason why I started writing this blog; Shan Food’s recent Ramzan ad! First watch it here:

The ad literally had me in tears, reminiscing my exchange year when I used to crave Ammi Ke Haath Ka Khana and Shan used to save the day for me! This Ramzan this is the best that I have seen so far from any brand in Pakistan! The emotional connect is perfect, the message is loud and clear and the relatability is just to the point. Brownie points to Shan for hiting the right notes with just the right product placement.

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The ad and the campaign #KhushiyanChakhLo has already become the talk of the town, winning several hearts with the emotional connect it has formed with people like me who have lived far from home!

Do you have such a story? Share it using the #KhushiyanChakhLo and become a part of the campaign!

For more updates about the campaign follow Shan foods on Facebook!

EatOye – Fastest Growing Start Up in Pakistan, Now on a Mission to Grow Faster!

PAKISTAN, Karachi, 21st  February 2015: One of Pakistan’s leading online food portal EatOye (www.eatoye.pk) held a blogger’s meet to highlight its recent initiatives and future prospects. After its acquisition by foodpanda (www.foodpanda.com ) EatOye has become the first Pakistani tech startup acquired by an international e-commerce giant.

The meet-up highlighted EatOye’s recent acquisition of Urbanite and advancement in its structure, including Apps for all major platforms, i.e. android, iOS and Windows, Online payment method, unsubscribe option, Brand new IVR and 2 crore week (Offering up to 50% discounts on top brands in Pakistan).

“As we continue to sharpen our focus and strengthen our operating model, local relevancy and speed of decision making are two critical requirements we must deliver so that we can seize opportunities”. Said, Nauman Sikandar, Managing Director EatOye! “EatOye will never rest when it comes to food ordering innovation and elevating the overall online ordering experience for our customers” he added.

EatOye is one of the top online food ordering and restaurant reservation service in Pakistan with over 200,000 visitors every month.  Headquartered in Karachi with staff in Lahore and Islamabad.

 About EatOye!

EatOye is an online food delivery and table booking service, headquartered in Karachi, Pakistan and operating in 13 Pakistani cities. The platform allows customers to search for their favorite local take away restaurants and place orders online, choose from pick-up or delivery options. EatOye offers over 1000 restaurants and users can either order through website on www.eatoye.pk , call 24 hour hotline 111-HUNGRY or through mobile apps available for iOS, Android and Windows users.

About foodpanda

foodpanda group is the leading global online food delivery marketplace, active in 39 countries on five continents. The company enables restaurants to become visible in the online and mobile world and provides them with a constantly evolving online technology. For consumers, foodpanda/hellofood offer the convenience to order food online and the widest gastronomic range, from which they can choose their favorite meal on the web or via the app. foodpanda operates in India, Thailand, Indonesia, Pakistan, Singapore, Malaysia, Brunei, Vietnam, Taiwan, Bangladesh, Kazakhstan, Azerbaijan, Hong Kong, Philippines, Russia, Ukraine, Hungary, Romania, Bulgaria, Georgia and Serbia. hellofood operates in Brazil, Mexico, Saudi Arabia, Jordan, Egypt, Nigeria, Morocco, Kenya, Ghana, Senegal, Ivory Coast, Rwanda, Tanzania, Uganda and Algeria. Delivery Club operates in Russia. Tastykhana and JUST EAT in India, NetPincer in Hungary, Donesi in Serbia, Bosnia & Herzegovina and Montenegro, and Pauza in Croatia, Room Service in Malaysia and Singapore, City Delivery in Philippines, Food By Phone in Thailand, Koziness and Dial-a-Dinner in Hong Kong, and Eatoye in Pakistan.

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This PR is published in collaboration with Xenith PR

Recipe Hack – Gloria Jean’s Gourmet Iced Chocolate With Espresso

Being one of the regular customers of Gloria Jean’s, literally spending weekends there reading, studying, catching up with friends or working, I have grown fond of their Gourmet Iced Chocolate with an Espresso Shot. Such fondness leads to frequent odd hour cravings of this mouth watering blessing on mankind and there’s nothing better than to be able to make the Iced Chocolate at home which tastes exactly the same.

I have previously tried to make it at home but for some reason it never tasted the same. Past few days, the holiday spirit had me cooking and experimenting with ingredients, creating a fusion of different foods and that precisely led me to giving this recipe another shot! After the Rejuvenate With Dayfresh Blogger Meet-up, I had my fridge stocked with Dayfresh Products so I thought why not give Dayfresh a try.

So here it is, for all you Gloria Jean’s and Coffee lovers! Do try and let me know 😀

Ingredients

  • 1 cup Ice Cubes
  • 1/4 cup Gloria Jeans Coffee – Brewed and hot. (Easily available at GJC Outlets)
  • 1 cup Dayfresh Full Fat Milk
  • 1 scoop each of Chocolate and Vanilla Ice-cream (Any brand)
  • 2 tablespoons Chocolate Powder
  • 1 tablespoon Vanilla Powder
  • Whipped Cream (Optional)

Method

Coffee Brewing – Make sure the coffee you use is properly brewed and is warm while making the Iced Chocolate. Coffee is an optional thing if you don’t like your Iced Chocolate strong. You can increase and decrease the quantity of coffee according to your taste.

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After you’re done brewing the coffee, the easy part starts. Blend in together ice cubes, Dayfresh Full Fat Milk, Vanilla and Chocolate powder, coffee and finally the Vanilla and Chocolate ice cream. Blend the mixture on high until the it reaches that thick, smooth texture and Viola!!! The GJC Gourmet Iced Chocolate with Espresso Shot is ready!

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Pour the Iced Coffee in glasses and serve with a dollop of whipped cream.

Serving size: 2-3, depending on the size of the glass.

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You can also add chocolate syrup, brownie crumbs or chocolate chips on the top for extra chocolate.

It is a must to make this with Dayfresh Milk, either Premium or Full Fat, to get the right taste. I have tried it with other milk brands but trust me none of them gave such amazing results!

Cheers! 😀