Dove Patches – Changing Realities and Definitions

Have you ever pondered upon who sets these beauty standards that our media oh-so-proudly flaunts? Who decides that size zero is the perfect body size, fair complexion wins the crown and long hair bags away all the possible attention in the world? How often have you looked at yourself in the mirror and thought I’m beautiful just the way I am rather than pin pointing your crocked nose, those acne marks, a new pimple or less pouty lips? Have you ever taken a note of all the beauty that you carry around for the universe to be amazed? No, probably not.

But Dove did! Once again Dove came up with an amazing campaign to bring us face to face with no one but ourselves. Dove Patches introduced us to the fact that #BeautyIs nothing but just a state of mind. Amazed, right? So was I when I got an invitation to attend the Dove Patches’ Global Launch at Verde Bistro Cafe. I’m usually not beauty crazy but I know I have been through times when I’ve looked myself in the mirror and cried over a bad hair day or an unannounced visit by acne, becoming a part of the 80% women who feel hesitant about the way they look.

Dove Patches’ Global Launch took place on 9th April with the event theme of Elegance and Beauty. The moment I entered the Cafe, I was mesmerised by the ambience created by elegant colours and beautiful lights. Who wouldn’t feel beautiful then? Little did I know that not only my state of mind but my way of looking at myself was going to change too!

A gorgeous friend, Sara Muzammil, was the host of the event who started off with introducing us to Dove’s journey of changing women’s perspective of beauty standards. The introduction lead to an experiment that showed how Dove works as a gentle skin moisturiser, eliminating all the harmful skin effects by balancing our skin’s PH number. The experiment was followed by sessions that included screening of Dove Patches’ Video which had every single individual in the room awestruck by it’s sheer brilliance and a window to the reality. We found out that the biggest beauty pressure women have is the one they put on themselves and realised that beauty is nothing but our own state of mind!

Dove Patches was an experiment conduct to prove that beauty is just a state of mind by making a few women wear a beauty patch everyday for two weeks and making them realise how beauty is nothing but merely a state of mind and they are beautiful just the way they are, they don’t need validations or confirmations from others to know that they are exquisite, successful and amazing women! The Dove Patches video can be viewed here.

 Watch it and get inspired! 

The course of the event continued with quizzes and none other than the Selfie Galore where we all were asked to take as many selfies as possible with as many people we can in the entire room with the hashtag of #BeautyIs. This by far was the best way of increasing social interaction. There’s nothing more beautiful than human interactions now, is it?

Later we were served an unbelievably scrumptious three course meal and our departures were turned into a memory by a generous gift baskets that included Dove products, Lals Chocolates and Debenham’s gift voucher from Dove. What a beautiful end to an even more beautiful experience.

The event not only became an inspiration and a source of several realisations for me but also provided me with a chance to make new friends and know several more stories. They definitely said it right that beauty is in the eye of the beholder. So become that eye for yourself and see the beauty within you because you and I know that no set standards can stop us from being who we are and that’s precisely was beauty is!

Oh, don’t forget to check out the pictures from the event!

Stay gorgeous, stay Beautiful!

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Project Today Day # 03 – Quest

“Adyka, Adyka! Listen to me. Journey, not the destination. Focus on that.” He said while doodling on the Gloria Jeans’ menu.

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You, yes you, are beautiful! And everything about you, everything you do is also a beauty in itself. Always remember that! And this life, your journey, is what you need to make beautiful. This is what you need to focus on.

The quest, yes that’s what matters. Your destination is nothing without your journey. It is what makes your destination worth reaching, you goal worth aiming. After all what’s the fun in achieving something without a longing, without striving for it, without fighting the obstacles, without the quest?

Let go of your worries. Let them all go. Focus on your journey, your quest. Your aim might change, again and again but your quest, this path, is what will make it all worth remembering, worth cherishing.

Destination, goals, aims – they all are mere objects of your attentions, parts of your dreams. What makes your existence beautiful is the quest for reaching them. Don’t give up living your journey for your destination. Leave a mark, take people along with you on your journey and let them go when it’s the right time, commit mistakes and fix them, make memories, lots of them, reach the heights and freely fall from them in order to reach much more up high and enjoy every bit of it. For nothing lasts more than a heartbeat and a blink. Make your journey a part of who you are, who you want to be.

Live it all through, with smiles worth a million dollars and tears shed for those who deserve them.

And remember…

This life, yours’ and mine, is a journey, not a destination!

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PROJECT TODAY!

During the passage of this life, I have come to realize the importance of imperfections and details present around us. How conveniently we ignore the beauty of imperfections for the quest of achieving the perfect. How easily we miss out the fine details just to focus on the bigger picture. Life is beautiful with all its imperfections and asymmetries.

Today I’m going to start a 30 days project and write about every fine detail, every small thing which plays an important role in the making of the bigger picture, every beautiful imperfection coming in my way. I’m going to make everyday worth a lesson and share it here for others to realize the beauty of this life.

It is another change, another step towards revelling in the beauty of imperfections.

Let’s see where it ends, or where it turns to another new beginning.

That’s What Everyone Waited For!

It finally rained. Washing away the stains of innocent blood, the smell of crime, the pain and suffering in the air and the marks of dried tears. Looks like it brought a new ray of happiness with it. It is as if the rain brought out the hidden beauty of this city I particularly romanticize.

The constant pouring took away the little interest I had in my Dress For Success presentation and the Personal Management class. All I know is that rain in any other part of the world has never had such a strong effect on me. Not even New York.

I stared out of the window through out the class, completely mesmerized by the rain and the magic it carries. I’ve never been that anxious to get out of the class and hit the road before.

I Struggled through the crowded hallways full of soaking wet students, splashing water at each other and made it to the van area without being crushed to death. It reminded me of last year when I felt so lost among all the crazy campus crowd and stayed indoors until my dad came to pick me up.

The minute we hit the road, I found myself completely and utterly awe-struck and lost in the beautiful glowing scenery Karachi had become.

The half naked men walking the streets like they are part of some frikkin royal parade, the kids playing and dancing in the pools of water, the hydrophobic audience enjoying the scene from the roadside, a few teenagers throwing paper boats from the windows, a van full of campus students singing rain songs loudly enough for everyone to turn around and stare at them, mothers holding the hands of their little ones while helping them cross the road, Ishaqzaade roaming around hand in hand, giggling, blushing and looking helplessly in love and crazy drivers honking  their hearts out for the traffic to move. Such a chaotic setting but the most beautiful view I’d seen in a long time. Everyone looked contend. Full of joy. Despite the fact that they were stuck in traffic or their cars were broken or they were getting late for a meeting or a party, their faces were peaceful. It gave me such a homely feeling. Yes, it felt like home. This is home. This is reality. No matter how chaotic or brutal it is, its a part of who we are. Part of who I am.

Sigh. All worth the wait, don’t you think?

First you make us go all rain-deprived and then rain like you’re located in the most prime tropical location.

Such a tease, Karachi. Such a tease.

You’re fierce when you bleed and exquisite when you rain.

Such an inspiration, Karachi. Such an inspiration.