Make Your Weekend Full of Comedy Masala!

TGIF People!

Its weekend you guys and I’m sure just like me you need something to boost your energy and give your weekend a fabulous start! Well, aren’t you lucky because Comedy Masala is happening and you can’t, just cannot miss it!

With great comedians like Umar Rana, Stephen Carlin, Jonathan Atherton and Rex Navarrete, what could go wrong?

The show is happening today and tomorrow and all the details regarding the tickets, venue, time can be found by tweeting to them @ComedyMasala or on their event page: https://www.facebook.com/events/1625439247498408/.

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So what are you waiting for? CALL YOUR FRIENDS AND MAKE PLANS!

#UnveilYourBeauty with Make-up City!

You’re probably living under a rock if you don’t know about or haven’t been to Make-up City. Seriously!

Awarded with Brand of Year for 2016 in the category of cosmetic retail, Make-up City continues to inspire endless list of fashion centric customers in saying WE LOVE MAKEUP. At Makeup City the love for make-up is shared with the clients to boost the confidence that our products, services, and expertise brings to their life every day. Where clients unlock their beauty potential via Beauty, Skincare and Hair care range, through not just the products but also from the knowledgeable and professionalism of the team and product consultants as present at all Makeup City stores nationwide.

Make-up City provides you with brands like Sweet Touch, Janssen, Framesi and Kryolan – all that your skin, beauty regime and make-up bag needs!

Recently, the brand expanded it’s reach and opened up a store at Lucky One mall! Make-up City is taking make-up, skin care and beauty consultancy to a whole new level with their product range, new stores and amazingly trained staff!

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Head there today and get your make-up fix 😉

Say YAS to #FeelGoodWithin!

Us girls are always on a look out for funky, sexy yet comfortable lingerie! It is very important to feel good and sexy within to channel the same energy on the outside.

Lucky for us, British Lingerie Studio just opened up their store at Lucky One Mall in Karachi! What’s a better news than that?!

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BLS specializes in comfortable yet very sexy, funky and cute looking lingerie for women to feel that confidence and conquer the world in their daily life. The brand is known for high quality lingerie and is definitely one of the few stores providing all that they commit and more.

I’ve always been all about sexy lingerie and BLS just made my life wayyy more exciting by opening up their store.

So what are you waiting for? Head to the British Lingerie Studio at Lucky One mall and get your hands on the sexiest lingerie ever!!

 

Jump on to Content Curation Via Tapmad!

It;s no surprise to all of us that digital is growing by each passing hour in Pakistan and brand across the nation and working towards exploring new technologies, strategies and communications to shine bright.

Amidst this grand digital mela of brands putting themselves out there, the start-up culture has majorly picked up, blessing us with great ideas and greater executions.

Tapmad surfaced and shined bright amongst these emerging business ideas and has got people thinking beyond Netflix. With the growth of 3G/4G subscribers in last three years shoot to a whooping 36.41 Million users, content curation has now become a whole new avenue for advertisers, brands and consumers.

Listening to Tapmad’s CEO Yasir Pasha at Alliance Française I thought this might as well just become a golden hen for us in terms of content curation; here’s how:

An Increase in the Local Webisodes and Web-series Production

Webisodes are new, fun, entertaining and just of the right kind of time consuming that will keep you hooked and build your brand’s top of mind and top of sight recall. With Tapmad, launch of local webisodes by brands and artists can become a brilliant way to curate content.

Advertising’s New Favorite Child

Be it pre-rolls, mid-rolls, banners, Tapmad is offering all. Its time for creative teams and advertisers to get out of their shells and move towards curating content via advertising. What’s better is a digital platform by Pakistanis and for Pakistani. Who’d better have an idea of what Pakistanis are a sucker for than our very own advertisers?

This is the Age of Product Promotion and Collaboration

Instead of turning our films into 3 hour long branded ads (sorry Ho Mann Jahan and Karachi Se Lahore, you called it on yourself), brands, producers and directors should focus towards subtle yet effective product placements, promotions and collaboration. With a local platform, we all have now an opportunity to do something different and not just jump on the bandwagon for the sake of it!

I’m sure Tapmad will be introducing more in coming days as it progresses and I hope brands and those making creative decisions will once look outside the window and not complain about the shinning sun!

 

Lays makes Karachi #CleanAndGreen

Seldom brands look beyond their marketing objectives and the numbers they need to generate annually to actually focus on issues and causes all of us fight for.

Lays Pakistan this time has come forward with two amazing campaigns as in initiative to protect environment. Lays, however, is taking baby steps but everything counts towards the bigger value addition of the cause.

Last week Lays aimed to make Karachi #CleanAndGreen by launching their #LaysTrashformers campaign on-ground at Sea-View. img-20160229-wa00361

The team aimed to clean the Karachi beach by collecting and recycling the trash. They have a recycling bin at the sea view near McDonald’s where people can go, play their part towards protecting the environment and making the city #CleanAndGreen!

Looking forward to seeing more of these around Karachi and other cities!

#PlantAPack – Own a Cause!

Each day, most of the brands, millions of people and thousands of creative brains contribute towards a Digital Pakistan! Many of them come up with great campaigns, massive reach and millions of stories. However, only a few stand up for a cause and own a platform.

Lays Pakistan, unlike other brands in the category, decided to own a platform with launching #PlantAPack campaign!

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Living in times where our environment is at a great risk and so are our lives, trees are being cut in order to improve living standards, yet giving birth to several environmental issues, we as humans at large are at risk! During this, #PlantAPack is becoming a campaign that saves the day! That moves our youth towards plantation and motivates them to contribute towards saving the planet earth!

With Wasim Akram and Messi supporting green, Lays went to IBA to initiate their #PlantAPack campaign. The idea is to target universities and engage them in the plantation drive where representatives will be dressed as tree mascots and will teach the  students how they can sow a plant using the inverted Lays packet. These inverted Lay’s packets will serve as a replacement to flower pots or bags hence the drive is called, #PlantAPack. It has been experimented that one plantation of such a pack helps produce 3 pounds of oxygen. Imagine the magnified effect!

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They started off the activity with IBA and more universities are to be included as well. Each university will make an ECO BOARD or a decorated wall, displaying their plantation by hanging them and the one with the best and most creative ECO Board will win prizes from UEFA Champions League!

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This really puts forward Lays Pakistan as a socially responsible brand and definitely leaves several lessons for other brands! This is the kind of bandwagon brands need to jump on! More power to you, Lays!

Experience #TheBurnOut With Fitnasium

Healthy living is not just eating healthy and supersizing, it is also getting the right kind of guidance and training, the right workout environment and the the much needed motivation to keep going on!

Aisha AJ, the trainer at Fitnasium, is a TRX qualified, certified spinning instructor and a personal trainer, who has always been a fitness enthusiast. Passionate about fitness, she now wants to share her learning with anyone wanting to pursue a healthier lifestyle or simply just wanting to tone down their bodies!

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Fitnasium offers programs that are designed to make you leaner and stronger with each passing week comprised of workouts that never get boring and personal attention that others may promise but we guarantee. Fitnasium is designed to give you the results you desire!

#TheBurnOut is one of Fitnasium’s first 5 week challenging training sessions and they are offering one-on-one training to all those who sign up!

So here’s the exclusive discounts for couples who want to sign up!

PROMO CODE: “FITNESSCOUPLE”

Register here: http://goo.gl/forms/Jtkp8PlwNC

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And for everyone else, here’s the Promo code! 😀PROMO

Go on, take that first step to pursue a healthier life!

Spectre – A Swaggering Show of Nothingness

I’m a wee bit late in posting this as compared to all the hype created for the latest Bond movie – Spectre; nonetheless, here I am with all my views and opinions on Spectre and it’s Premiere in Pakistan.

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Director Sam Mandes put together a great cast staring Daniel Craig, Dave Bautista, Léa Seydoux, Monica Bellucci,Naomie Harris and Ralph Fiennes yet failed to deliver the timeless beauty he so dearly hoped to. Here’s a breakdown of how it all went:

The Good

Despite a void in name of a Bond’s story revolving a cryptic message from Bond’s past sending him on a trail to uncover a sinister organization, while M battles political forces to keep the secret service alive, Bond peels back the layers of deceit to reveal the terrible truth behind Spectre, the finesse in added in the scene was brilliant.

Daniel and Lea Seydoux’s extensive wardrobe was definitely a knight in the shining armor in the ‘Eye Candy’ department. The only thing that kept me motivated to not leave the theater in the middle of the movie.

One of the great satisfactions of Spectre is that, in addition to all the stirring action, and all the timely references to a secret organization out to steal everyone’s personal information, we get to believe in Bond as a person.

The Bad

Seems like Sam Mandes this time around took his inspiration from the Gods and Goddesses of Bollywood and created a hyped up mountain of nothingness. The glam, the cars, the beautiful locations all tried their best to somehow make the story live but like everything, they couldn’t exceed their limits! I wish there’d been a better end to the movie, the hostile, impeccably brutal aura of Bond’s lack of emotions should have lived enough to give a dramatic ending rather than hopelessly falling for a girl and leaving absolutely nothing for the audience to applaud for.

The Savior

The premiere execution was definitely something I loved and was looking forward to become a part of! Two big names in Pakistan – Omega & Collectibles with AM:PM and Gillette – put forward brilliant digital and on ground executions for the movie’s Premiere!

While Omega & Collectibles with AM:PM took pride in inviting kids from Special Olympics for the Premiere along with several celebrities, Gillette took to the Blogger Outreach and gave a Gillette #LookYourBest Makeover to many bloggers.

With the end of this year, it’s safe to say that brands in Pakistan are experimenting with their digital approach towards events and creating a parallel reflection between on-ground and digital executions!

All in all, the experience provided by these two brands saved the day! More power to you two!

Future Tech Brings iPhone 6S to Pakistan

Pakistan is a country thriving with several technology enthusiast, digitally creating conversations related to the Tech brands they endorse. Amidst that there’s always a debate going on about the official merchandise providers in Pakistan. Future Tech, amongst all others, stepped up during the right time and brought the official authorization to selling the iPhone in Pakistan.

The news spread like wildfire on digital platforms where tech enthusiasts from all over the country came forward with their approvals, questions and concerns.

To further engage people, a Pre-Booking service was provided by Future Tech and those pre-booking the phones got amazing gifts from Future Tech! The launch took place at Dolmen Mall in Karachi, Mall One and Fortress in Lahore, Centaurus Mall in Islamabad and, Sitara Mall in Faislabad. Over a 1000 pre-bookings of iPhone 6S were recorded across Pakistan which itself shows the market standing of Advance Telecom and Future Tech!

Coming to the technical side, Future Tech is backed by Advance Telecom, hence the warranty will be provided by these two only!

The launch was graced by the presence of celebrities like Nadia Hussain, Uzair Jaswal, Amna Ilyas and Noray Bhatti!

Good on you, Future Tech, keep bringing awesomeness to Pakistan!

Red Bull Brings Cricket to Campus!

Recently Red Bull brought back the thrills of Cricket to K-town with the Finale of it’s fourth edition of Red Bull Campus Cricket Pakistan.

Since past four years, Red Bull has been investing towards providing several individuals a platform to grow in the field of sports and several other extra curricular activities. This year too Red Bull brought together the Cricketers of tomorrow from 17 cities and 85 campuses nationwide.

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After two months of heart racing action, the final of the Red Bull Campus Cricket 2015 lived up to its billing as the Jinnah Degree College Karachi’s team outwitted Lahore’s University of Central Punjab by 17 runs to earn the title of Red Bull Campus Cricket 2015 Pakistan Champion.

The final match was launched by a colourful opening ceremony that attracted legendary cricket stars like Wasim Akram, Shoaib Akhtar, Moin Khan and Saleem Yousaf. Besides the living legends that attended the event some of the leading Karachi based current cricketers including Sarfraz Ahmed, Anwar Ali, Asad Shafiq and Khurram Manzoor also turned up on a memorable Sunday night at the DHA Sports Club, Moin Khan Cricket Academy, Karachi.

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After winning the toss, the captain of the University of Central Punjab team Ali Tipu Sultan opted to bowl first on a sluggish pitch. Jinnah Degree College got off to a steady start but lost three wickets in quick succession. Shahzar Hasan, younger brother of Pakistan international Shahzeb Hasan, held the innings together with a vital innings of 53. After Shahzar’s departure, Qadir Khan ensured a competitive score of 119 runs in the allotted 20 overs through a workmanlike run a ball 31. Ali Tipu who snared three wickets in the semi-final, took four in the final, conceding 22 runs in his four overs.

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University of Central Punjab were taxed in their chase from the outset as the pitch became increasingly sluggish under the lights at the Moin Khan Academy. Tamour Sultan was the only batsman to make an impact, top scoring for his team with a 48 ball 54. Tamour though fell in the 16th over with his team still 39 runs adrift of the 120 run target.

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After his demise the innings folded quickly with Jinnah Degree College’s all out spin attack ably backed by some sharp fielding all around the park. Waqas took three wickets while Salman took two. The Pakistan champions would now travel to India to take part in the Red Bull Campus Cricket World Finals scheduled for October 2015.

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With so much happening in country, I think Red Bull’s contribution towards giving individuals such an amazing platform is the ray of light and hope for positivity and bright future for all of us! Hats off to Red Bull for pulling off yet another amazing concept with such class!