Lays makes Karachi #CleanAndGreen

Seldom brands look beyond their marketing objectives and the numbers they need to generate annually to actually focus on issues and causes all of us fight for.

Lays Pakistan this time has come forward with two amazing campaigns as in initiative to protect environment. Lays, however, is taking baby steps but everything counts towards the bigger value addition of the cause.

Last week Lays aimed to make Karachi #CleanAndGreen by launching their #LaysTrashformers campaign on-ground at Sea-View. img-20160229-wa00361

The team aimed to clean the Karachi beach by collecting and recycling the trash. They have a recycling bin at the sea view near McDonald’s where people can go, play their part towards protecting the environment and making the city #CleanAndGreen!

Looking forward to seeing more of these around Karachi and other cities!

This Chip Is Here And It’s HOT!

Lays Pakistan has done what none other could! They brought the ultimate hotness of east and west together – Wasim Akram and Messi – to launch their new flavor, Turkish Yogurt and Herb!
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The branch launched their TVC right after a digital hype around #AkramAndMessi, showing both sports stars in all their glory, enjoying a holiday with Lays!

You can watch the TVC here

It is great to see the two amazing sports men coming together for a campaign and it is definitely a great addition to the digital and advertising industry of Pakistan!