Nostalgia Trip – Khushiyan Chakh Lo

Being an former exchange student, I’ve had several memories with Shan. I still remember packing several Shan Masala packets for various Desi food treats and taking them with me to USA. At one point I even got my American Host Family hooked to Shan Masala and even they wouldn’t eat their food without sprinkling a bit of Shan Chaat Masala on their food. Such good memories! And this nostalgia trip brings me back to the reason why I started writing this blog; Shan Food’s recent Ramzan ad! First watch it here:

The ad literally had me in tears, reminiscing my exchange year when I used to crave Ammi Ke Haath Ka Khana and Shan used to save the day for me! This Ramzan this is the best that I have seen so far from any brand in Pakistan! The emotional connect is perfect, the message is loud and clear and the relatability is just to the point. Brownie points to Shan for hiting the right notes with just the right product placement.


The ad and the campaign #KhushiyanChakhLo has already become the talk of the town, winning several hearts with the emotional connect it has formed with people like me who have lived far from home!

Do you have such a story? Share it using the #KhushiyanChakhLo and become a part of the campaign!

For more updates about the campaign follow Shan foods on Facebook!



“Ever thought about that perfect idea of summer?”


“It starts from this moment onwards.” She said as the waves in the sea wrapped them, sending them to a world of their own.


Project Today Day # 03 – Quest

“Adyka, Adyka! Listen to me. Journey, not the destination. Focus on that.” He said while doodling on the Gloria Jeans’ menu.


You, yes you, are beautiful! And everything about you, everything you do is also a beauty in itself. Always remember that! And this life, your journey, is what you need to make beautiful. This is what you need to focus on.

The quest, yes that’s what matters. Your destination is nothing without your journey. It is what makes your destination worth reaching, you goal worth aiming. After all what’s the fun in achieving something without a longing, without striving for it, without fighting the obstacles, without the quest?

Let go of your worries. Let them all go. Focus on your journey, your quest. Your aim might change, again and again but your quest, this path, is what will make it all worth remembering, worth cherishing.

Destination, goals, aims – they all are mere objects of your attentions, parts of your dreams. What makes your existence beautiful is the quest for reaching them. Don’t give up living your journey for your destination. Leave a mark, take people along with you on your journey and let them go when it’s the right time, commit mistakes and fix them, make memories, lots of them, reach the heights and freely fall from them in order to reach much more up high and enjoy every bit of it. For nothing lasts more than a heartbeat and a blink. Make your journey a part of who you are, who you want to be.

Live it all through, with smiles worth a million dollars and tears shed for those who deserve them.

And remember…

This life, yours’ and mine, is a journey, not a destination!


Project Today Day # 02 – Beginnings

“I don’t know what will happen man. I don’t see the end, I can’t predict anything.”

“Listen. Relax. Breathe. Its just the beginning. End should be last thing on your mind.”

“Yeah but shouldn’t we start it all with an end in our mind?”

“No. We shouldn’t! What is happening right now, the beginning, this should be important to you and not what is going to happen. Why worry about something you aren’t even sure about?”

– Overheard while standing in a queue for buying Coke.

Its human nature to worry about what is yet to come and neglect what is happening right now. We always jump on thinking about the outcomes, the conclusion and the end results. The end. Something we don’t even know when or where will happen or to put it right, whether it will happen or not!

Relax. Take that initiative. Make that one choice and listen to that voice in your heart. Let go of the worries of the end, that’s far-fetched and unpredictable. Beginnings are beautiful. They matter. Make them worth remembering. Make them worthy enough that even if you don’t end on a good note, you’d still have something to look back and smile on.

Keep smiling.


Dreams over reality.

I had fallen asleep while talking to him and woke up to his call. He sounded worried.

It was 4:00 am and I was stuck between reality and the dream. Where am I? I panicked. Oh just my room. But why are all these lights and lamps switched on? I looked around, confused, trying to figure out. My room was brightly lit with all the fancy lamps I have always liked. The windows were wide open offering a beautiful view of the full moon against an aphotic night sky. I shivered while the cold breeze danced around me, making the tiny hair on my arms rise. I looked around some more. Everything seemed to be on it’s place except for that one box beside me. Why, oh why is it here at this ungodly hour? Why? I locked it up in a drawer I never used, didn’t I? I looked at it. Millions of memories swirled around me along with the wind making me gasp in fear. All of a sudden I could hear all those sound, the laughter, the cries and the bitter sweet words. What is happening? Why now? I tried to brush away the panic and recall some of the memories against my own will. They made me smile and cry at the same time. The times at the beach where we held hands for the first time,sitting at our favorite spot talking for hours, the never ending text messages, the sound of his laughter, my eye rolls, his slight smirk, my constant scowling, our own version of a happy world, the late night phone calls. The phone call?! I could hear the alarms ringing back in my mind but the flashbacks were too vivid to let anything overpower them. I realized I was grinning like a idiot between the non stopping tears. His face was so clear in my memories I could stretch my arm and touch him. His eyes, full of love. That smile, my favorite smile, playing at the edge of his lips. His messy, unruly hair and the black shirt I loved the most. I smiled again.

“Speak something please.” He said interrupting my reverie. I realized he was waiting for me to speak on the other side of the phone. An uninvited feeling of anger ran through my body and I snapped involuntarily, “What?!” “Uh-umm I was worried. You vanished. You’ve been quite for last 15 minutes, not responding to anything I said.” “I… Uh I was caught between the reality and the dream.” I said. He sighed. I can almost imagine his worried looks and the concern in his eyes. “Are you okay?” I asked and regretted as soon as the words escaped my mouth. “Yes, absolutely. I’m okay and happy as a gay butterfly. No! How can you even ask that?”

I didn’t know what to say. I didn’t want to say anything. I looked around my room once again. It looked dark even with every single source of light switched on. I hung up on him and curled beside the box of my memories. I chose to let the dreams hug me and take over the reality for that moment. I think I drifted to some unknown world I never wanted to leave.