Spectre – A Swaggering Show of Nothingness

I’m a wee bit late in posting this as compared to all the hype created for the latest Bond movie – Spectre; nonetheless, here I am with all my views and opinions on Spectre and it’s Premiere in Pakistan.

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Director Sam Mandes put together a great cast staring Daniel Craig, Dave Bautista, Léa Seydoux, Monica Bellucci,Naomie Harris and Ralph Fiennes yet failed to deliver the timeless beauty he so dearly hoped to. Here’s a breakdown of how it all went:

The Good

Despite a void in name of a Bond’s story revolving a cryptic message from Bond’s past sending him on a trail to uncover a sinister organization, while M battles political forces to keep the secret service alive, Bond peels back the layers of deceit to reveal the terrible truth behind Spectre, the finesse in added in the scene was brilliant.

Daniel and Lea Seydoux’s extensive wardrobe was definitely a knight in the shining armor in the ‘Eye Candy’ department. The only thing that kept me motivated to not leave the theater in the middle of the movie.

One of the great satisfactions of Spectre is that, in addition to all the stirring action, and all the timely references to a secret organization out to steal everyone’s personal information, we get to believe in Bond as a person.

The Bad

Seems like Sam Mandes this time around took his inspiration from the Gods and Goddesses of Bollywood and created a hyped up mountain of nothingness. The glam, the cars, the beautiful locations all tried their best to somehow make the story live but like everything, they couldn’t exceed their limits! I wish there’d been a better end to the movie, the hostile, impeccably brutal aura of Bond’s lack of emotions should have lived enough to give a dramatic ending rather than hopelessly falling for a girl and leaving absolutely nothing for the audience to applaud for.

The Savior

The premiere execution was definitely something I loved and was looking forward to become a part of! Two big names in Pakistan – Omega & Collectibles with AM:PM and Gillette – put forward brilliant digital and on ground executions for the movie’s Premiere!

While Omega & Collectibles with AM:PM took pride in inviting kids from Special Olympics for the Premiere along with several celebrities, Gillette took to the Blogger Outreach and gave a Gillette #LookYourBest Makeover to many bloggers.

With the end of this year, it’s safe to say that brands in Pakistan are experimenting with their digital approach towards events and creating a parallel reflection between on-ground and digital executions!

All in all, the experience provided by these two brands saved the day! More power to you two!

Peek Freans Gluco inspires children through ‘3 Bahadur’ animated film

Pakistan’s leading biscuit manufacturing company, English Biscuit Manufacturers

(Pvt.) Limited (EBM), has partnered with Waadi Animation to launch Pakistan’s first ever full-length

animated film, 3 Bahadur, to inspire children of this nation and give them hope of a better future. The

launch of the film has been eagerly awaited for weeks across Pakistan.

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In today’s times, children of this country who are 55 percent of the population, have to be sensitized

that they can be positive catalysts of society by exploring their talents and innate abilities. The movie

through its three main characters sends out a very strong message that every child is a superhero and

with their iron will and power of determination, they can shape a better tomorrow for Pakistan .

Speaking about this initiative, Zulfiqar Ali Ansari, Head of Marketing at EBM said, “As a key partner and

the lead sponsor, Peek Freans Gluco, congratulates Sharmeen Obaid Chinoy on successfully completing

this venture. 3 Bahadur is not only entertaining but also highly inspiring for children; it is perfect

edutainment for children this summer and we are very proud to be partnering in this project.”

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3-Bahadur is a 3D animated film, which follows the adventures of three friends who set out on an epic

journey to save their town from the evils that plague it. Equipped with courage and super powers,

Amna, Saadi and Kamil (the main characters of the film) battle against the odds to restore peace and

harmony in their once thriving neighborhood.

English Biscuit Manufacturers (Pvt.) Limited was established in 1967 as the first manufacturer of

wholesome, hygienic packaged biscuits in Pakistan. For over 45 years, EBM has been a symbol of trust

and confidence for consumers, making it the leading biscuit manufacturer of Pakistan. EBM has an

extremely diverse corporate social responsibility (CSR) portfolio, driven by a commitment to improving

lives. With one of the largest CSR budgets amongst national and multi-national companies, EBM has

made significant contributions in areas as diverse as health, education, community welfare, and sports

related causes.

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I personally still haven’t watched the movie but I am definitely looking forward to watching it and I’m sure after watching this trailer, you would too!