Jump on to Content Curation Via Tapmad!

It;s no surprise to all of us that digital is growing by each passing hour in Pakistan and brand across the nation and working towards exploring new technologies, strategies and communications to shine bright.

Amidst this grand digital mela of brands putting themselves out there, the start-up culture has majorly picked up, blessing us with great ideas and greater executions.

Tapmad surfaced and shined bright amongst these emerging business ideas and has got people thinking beyond Netflix. With the growth of 3G/4G subscribers in last three years shoot to a whooping 36.41 Million users, content curation has now become a whole new avenue for advertisers, brands and consumers.

Listening to Tapmad’s CEO Yasir Pasha at Alliance Française I thought this might as well just become a golden hen for us in terms of content curation; here’s how:

An Increase in the Local Webisodes and Web-series Production

Webisodes are new, fun, entertaining and just of the right kind of time consuming that will keep you hooked and build your brand’s top of mind and top of sight recall. With Tapmad, launch of local webisodes by brands and artists can become a brilliant way to curate content.

Advertising’s New Favorite Child

Be it pre-rolls, mid-rolls, banners, Tapmad is offering all. Its time for creative teams and advertisers to get out of their shells and move towards curating content via advertising. What’s better is a digital platform by Pakistanis and for Pakistani. Who’d better have an idea of what Pakistanis are a sucker for than our very own advertisers?

This is the Age of Product Promotion and Collaboration

Instead of turning our films into 3 hour long branded ads (sorry Ho Mann Jahan and Karachi Se Lahore, you called it on yourself), brands, producers and directors should focus towards subtle yet effective product placements, promotions and collaboration. With a local platform, we all have now an opportunity to do something different and not just jump on the bandwagon for the sake of it!

I’m sure Tapmad will be introducing more in coming days as it progresses and I hope brands and those making creative decisions will once look outside the window and not complain about the shinning sun!

 

Better Safe Than Sorry

“It was all unplanned. We didn’t want to but we ended up doing it. I don’t know what to do. Abortion is the only option I have.”

Several girls each day have such a conversation with people they confide in. Several women opt for secret or illegal abortions every day being a part of a conservative society.

Why is it that these women aren’t provided with the much needed sex education? Why is that its 2017 and our society, our country is still playing victim to the very idea of sex? Its something that’s celebrated wearing expensive clothes and serving delicious food under the event category of Valima every day in Pakistan then why is there no education provided beforehand?

Childbirth is one of God’s most wondrous miracle that a human eye has seen, that a human heart has experiences and yet we fail to provide the preliminary precautions and and prevention for it?

While I’m at it, let’s see a few facts here about women, pregnancy and contraception:

  1. In Pakistan, almost one-half of the women are anemic throughout their pregnancy.
  2. More than 2/3rds of the women deliver at home, without the supervision of any trained assistance.
  3. 45% deaths of under 5 years of age occurs during the first month of life, primarily as a result of poor maternal health and nutrition and complications during delivery. This indicates that maternal health has a direct impact on child survival..
  4. Less than 2 years of interval between children doubles the risk of infant dying.
  5. 34% mothers in Pakistan are said to be underweight according to their age and BMI.
  6. One woman in every 38 dies during childbirth.
  7. More than 1/3rd of Pakistani women wish to space the next birth or limit the family, but is unable to do so.
  8. Households spend considerably less on women in the event of illness as compared to men.
  9. 3 women lose their lives EVERY HOUR because of pregnancy associated complications.
  10. We have more than seventy five thousand villages all over the country without proper road network. People living in mountains, forest areas and small islands have no access to centre with EmOC available.

The lack of contraception, health and sex education, and precautions is taking so many lives, physically and emotionally.

To address this, Greenstar recently came out with a powerful campaign – #NoMenWithoutWomen.

Several women came out with messages to show a woman’s struggle. The campaign didn’t just raise awareness but had several others speak up about so many issues. There definitely is #NoMenWithoutWomen and kudos to Greenstar SM for highlighting this issue, putting forward a progressive Pakistan.

Jovago Adds Value to Tourism in Pakistan

Tourism in Pakistan recently has picked up it’s pace and we’re seeing several groups emerging with travel deals and packages. Amidst this craze for wanderlust, Jovago, an online website for booking hotels has time and again promoted a softer image of Pakistan and tourism on global platforms.

Jovago has made traveling easy for first timers, foreigners, families and traveling groups by providing them with several options nationwide that provide accommodation for all kind of budgets.

This time around Jovago is coming out to be a reliable platform for both travelers and hotels to work out the hotel bookings around Pakistan. The website has observed an increase in traffic ever since it’s launched in Pakistan and is constantly working towards making the process of booking hotels smooth, efficient and reliable.

This ads so much value to the tourism in Pakistan today and in the longer run, promoting the positivity this country and its people carry within them!

More power to Jovago!

I’m planning to definitely give it a shot! Have you tried booking hotels via Jovago yet?

Mom, You’re the Balm!

Last weekend the world celebrated yet another important day of the year – Mother’s Day! Several brands in Pakistan took the front seats with their digital and on-ground campaigns revolving around the occasion, however, The Balm was one of those who stood out amongst the crowd!

The balm’s activation at Dolmen Mall Tariq Road, that started from May 6th, definitely won the hearts of several mothers and their daughters with free makeovers and surprise gifts on buying the products. That definitely was a great deal!

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What made this campaign a great success was the way it was synced on digital platforms by using #BeTheBalm! The before and after makeover selfie check-ins and the pictures with moms for a Facebook contest brought out the essence of Mother’s Day for the audience.

The international make-up brand took yet another step forward by engaging a Sara Salon & Spa’s crew for makeover classes on May 7th, further strengthening the bond with the target audience and opening avenues for conversations about it on digital!

The activation turned out to be great for the audience, telling the moms that they are definitely #TheBalm!

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Its great to see brands celebrating such days in the most localized manner to build a bond with the target group! As for The Balm, their make-up line gets all praises from me along with their punny communication that’s totally a winner for me! Way to go!

You Have All The Reasons to Opt for INKOMPASS

These days with inflation, recession, unemployment and what not going on getting a good job has become a global problem. Wait… More importantly getting a JOB has become a global problem!

Amidst this, came forth the knight in the shinning armor – INKOMPASS – providing the #BestInternshipEver completely based on your performance and not on your elite university status. PHEW! Thanks, dude!

So, here’s why you or your sister/brother/cousin/friend/chacha ki beti/phupho ka beta/girlfriend/boyfriend/parosi should go for INKOMPASS.

  1. WHAT YOU LOOKING AT, DEGREE? I ALREADY HAVE A JOB!
  2. Competitive environment – they be testing the living lights outta you!
  3. Growth – As an individual and a team player
  4. Future clarity
  5. MONEY. MONEY. MORE MONEY
  6. Great mentoring
  7. Amazing office!
  8. Chance to work abroad!
  9. LOTS OF SWAGGGG!!
  10. Unlimited exposure to major fields of work!

What else do you even need?!

All students in the second year of your university, please apply for INKOMPASS and make your future!

For your convenience, here are all the ways to get in touch with them and to apply:

Website: https://www.inkompass.global/pakistan-internship-program

Facebook: https://www.facebook.com/Inkompass

LinkedIn: https://www.linkedin.com/company/inkompass

Time’s running out so don’t wait and APPLY NOW!

You’re welcome and good luck!

 

Lays makes Karachi #CleanAndGreen

Seldom brands look beyond their marketing objectives and the numbers they need to generate annually to actually focus on issues and causes all of us fight for.

Lays Pakistan this time has come forward with two amazing campaigns as in initiative to protect environment. Lays, however, is taking baby steps but everything counts towards the bigger value addition of the cause.

Last week Lays aimed to make Karachi #CleanAndGreen by launching their #LaysTrashformers campaign on-ground at Sea-View. img-20160229-wa00361

The team aimed to clean the Karachi beach by collecting and recycling the trash. They have a recycling bin at the sea view near McDonald’s where people can go, play their part towards protecting the environment and making the city #CleanAndGreen!

Looking forward to seeing more of these around Karachi and other cities!

#PlantAPack – Own a Cause!

Each day, most of the brands, millions of people and thousands of creative brains contribute towards a Digital Pakistan! Many of them come up with great campaigns, massive reach and millions of stories. However, only a few stand up for a cause and own a platform.

Lays Pakistan, unlike other brands in the category, decided to own a platform with launching #PlantAPack campaign!

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Living in times where our environment is at a great risk and so are our lives, trees are being cut in order to improve living standards, yet giving birth to several environmental issues, we as humans at large are at risk! During this, #PlantAPack is becoming a campaign that saves the day! That moves our youth towards plantation and motivates them to contribute towards saving the planet earth!

With Wasim Akram and Messi supporting green, Lays went to IBA to initiate their #PlantAPack campaign. The idea is to target universities and engage them in the plantation drive where representatives will be dressed as tree mascots and will teach the  students how they can sow a plant using the inverted Lays packet. These inverted Lay’s packets will serve as a replacement to flower pots or bags hence the drive is called, #PlantAPack. It has been experimented that one plantation of such a pack helps produce 3 pounds of oxygen. Imagine the magnified effect!

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They started off the activity with IBA and more universities are to be included as well. Each university will make an ECO BOARD or a decorated wall, displaying their plantation by hanging them and the one with the best and most creative ECO Board will win prizes from UEFA Champions League!

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This really puts forward Lays Pakistan as a socially responsible brand and definitely leaves several lessons for other brands! This is the kind of bandwagon brands need to jump on! More power to you, Lays!

Future Tech Brings iPhone 6S to Pakistan

Pakistan is a country thriving with several technology enthusiast, digitally creating conversations related to the Tech brands they endorse. Amidst that there’s always a debate going on about the official merchandise providers in Pakistan. Future Tech, amongst all others, stepped up during the right time and brought the official authorization to selling the iPhone in Pakistan.

The news spread like wildfire on digital platforms where tech enthusiasts from all over the country came forward with their approvals, questions and concerns.

To further engage people, a Pre-Booking service was provided by Future Tech and those pre-booking the phones got amazing gifts from Future Tech! The launch took place at Dolmen Mall in Karachi, Mall One and Fortress in Lahore, Centaurus Mall in Islamabad and, Sitara Mall in Faislabad. Over a 1000 pre-bookings of iPhone 6S were recorded across Pakistan which itself shows the market standing of Advance Telecom and Future Tech!

Coming to the technical side, Future Tech is backed by Advance Telecom, hence the warranty will be provided by these two only!

The launch was graced by the presence of celebrities like Nadia Hussain, Uzair Jaswal, Amna Ilyas and Noray Bhatti!

Good on you, Future Tech, keep bringing awesomeness to Pakistan!

Coca Cola – Hitting You Right In The Feels

Coca Cola has never failed in seizing the opportunity and becoming that connecting hook between strangers, lovers, countries, friends and generally people around the world. Whether you share a bond with each other or not, Coca Cola finds a way to bring you together. This time around, Coca Cola took their #ShareACoke campaign to next level, leveraging the idea of communicating through facial expressions and coming up with #ShareAFeeling campaign.

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The campaign was executed in the South-East Asia, mainly in Singapore and Vietnam, instituting a communicative connection via emoticon and expressions. The emoticons printed on the Coke bottles and cans became a popular way of communication amongst those who fell in love at the first sight, those who couldn’t find words to express and those who didn’t want to lose a chance to spread love!

The campaign TVC here will hit you right in the feels like it did to people in South-East Asia:

Another one from the campaign executed in Vietnam connected strangers on the road, people who cross our paths everyday but we never take a minute to talk to them, to appreciate their beauty! Coca Cola knew right where to step in and connect people together!

As a brand dedicated to sharing happiness and connecting people, Coca Cola has gone several extra miles to ensure a rather happy, connected and loving world for us! Hats off to Coca Cola for coming up with such an amazing extension to an already brilliant #ShareACoke campaign that brought so many people together!

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I can always proudly say, Once a Coke Lover, Always a Coke Lover!

Red Bull Brings Cricket to Campus!

Recently Red Bull brought back the thrills of Cricket to K-town with the Finale of it’s fourth edition of Red Bull Campus Cricket Pakistan.

Since past four years, Red Bull has been investing towards providing several individuals a platform to grow in the field of sports and several other extra curricular activities. This year too Red Bull brought together the Cricketers of tomorrow from 17 cities and 85 campuses nationwide.

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After two months of heart racing action, the final of the Red Bull Campus Cricket 2015 lived up to its billing as the Jinnah Degree College Karachi’s team outwitted Lahore’s University of Central Punjab by 17 runs to earn the title of Red Bull Campus Cricket 2015 Pakistan Champion.

The final match was launched by a colourful opening ceremony that attracted legendary cricket stars like Wasim Akram, Shoaib Akhtar, Moin Khan and Saleem Yousaf. Besides the living legends that attended the event some of the leading Karachi based current cricketers including Sarfraz Ahmed, Anwar Ali, Asad Shafiq and Khurram Manzoor also turned up on a memorable Sunday night at the DHA Sports Club, Moin Khan Cricket Academy, Karachi.

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After winning the toss, the captain of the University of Central Punjab team Ali Tipu Sultan opted to bowl first on a sluggish pitch. Jinnah Degree College got off to a steady start but lost three wickets in quick succession. Shahzar Hasan, younger brother of Pakistan international Shahzeb Hasan, held the innings together with a vital innings of 53. After Shahzar’s departure, Qadir Khan ensured a competitive score of 119 runs in the allotted 20 overs through a workmanlike run a ball 31. Ali Tipu who snared three wickets in the semi-final, took four in the final, conceding 22 runs in his four overs.

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University of Central Punjab were taxed in their chase from the outset as the pitch became increasingly sluggish under the lights at the Moin Khan Academy. Tamour Sultan was the only batsman to make an impact, top scoring for his team with a 48 ball 54. Tamour though fell in the 16th over with his team still 39 runs adrift of the 120 run target.

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After his demise the innings folded quickly with Jinnah Degree College’s all out spin attack ably backed by some sharp fielding all around the park. Waqas took three wickets while Salman took two. The Pakistan champions would now travel to India to take part in the Red Bull Campus Cricket World Finals scheduled for October 2015.

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With so much happening in country, I think Red Bull’s contribution towards giving individuals such an amazing platform is the ray of light and hope for positivity and bright future for all of us! Hats off to Red Bull for pulling off yet another amazing concept with such class!