Peek Freans Gluco inspires children through ‘3 Bahadur’ animated film

Pakistan’s leading biscuit manufacturing company, English Biscuit Manufacturers

(Pvt.) Limited (EBM), has partnered with Waadi Animation to launch Pakistan’s first ever full-length

animated film, 3 Bahadur, to inspire children of this nation and give them hope of a better future. The

launch of the film has been eagerly awaited for weeks across Pakistan.

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In today’s times, children of this country who are 55 percent of the population, have to be sensitized

that they can be positive catalysts of society by exploring their talents and innate abilities. The movie

through its three main characters sends out a very strong message that every child is a superhero and

with their iron will and power of determination, they can shape a better tomorrow for Pakistan .

Speaking about this initiative, Zulfiqar Ali Ansari, Head of Marketing at EBM said, “As a key partner and

the lead sponsor, Peek Freans Gluco, congratulates Sharmeen Obaid Chinoy on successfully completing

this venture. 3 Bahadur is not only entertaining but also highly inspiring for children; it is perfect

edutainment for children this summer and we are very proud to be partnering in this project.”

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3-Bahadur is a 3D animated film, which follows the adventures of three friends who set out on an epic

journey to save their town from the evils that plague it. Equipped with courage and super powers,

Amna, Saadi and Kamil (the main characters of the film) battle against the odds to restore peace and

harmony in their once thriving neighborhood.

English Biscuit Manufacturers (Pvt.) Limited was established in 1967 as the first manufacturer of

wholesome, hygienic packaged biscuits in Pakistan. For over 45 years, EBM has been a symbol of trust

and confidence for consumers, making it the leading biscuit manufacturer of Pakistan. EBM has an

extremely diverse corporate social responsibility (CSR) portfolio, driven by a commitment to improving

lives. With one of the largest CSR budgets amongst national and multi-national companies, EBM has

made significant contributions in areas as diverse as health, education, community welfare, and sports

related causes.

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I personally still haven’t watched the movie but I am definitely looking forward to watching it and I’m sure after watching this trailer, you would too!

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Rejuvenate With Dayfresh

Karachi, Wednesday December 3rd 2014: The COO of Dayfresh, Ali Raza and Manager Operations Ghulam Hussain met the bloggers at DAAS Headquarters for an exclusive product briefing and food tasting session. Dayfresh, a Karachi based brand, is solely dedicated to providing pure and best quality dairy products. Dayfresh creates all its dairy products by using the milk of more than 3000 imported Australian cows. A sub-brand of Dairy Land Pakistan, Dayfresh focuses entirely on the quality of their products by keeping their cows and buffalos free of hormonal injections and protects all the animal rights. Dayfresh also delivers their products in most areas of Karachi and is used by several leading cafes based in Karachi. Dayfresh currently has 6 outlets all over Karachi and is planning to increase the number of outlets around the city. You can get Dayfresh products delivered at your doorstep just by dialing 111DFRESH and can also avail their pre-paid card services. Dayfresh doesn’t just provide quality products, it also provides the ease of getting them delivered to you.

At the event the COO Ali Raza and Manager Operations Ghulam Hussain interacted with the bloggers while briefing them about Dayfresh, sharing their success stories and responding to the questions asked. A detailed discussion over the products and the quality of milk supplied gave the bloggers a clear image of Dayfresh and its vision.

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Finally the bloggers and the Dayfresh team took pictures at the Dayfresh Photo Booth with #RejuvenateWithDayfresh themed props and shared them across various social media platforms.

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