Peek Freans Gluco inspires children through ‘3 Bahadur’ animated film

Pakistan’s leading biscuit manufacturing company, English Biscuit Manufacturers

(Pvt.) Limited (EBM), has partnered with Waadi Animation to launch Pakistan’s first ever full-length

animated film, 3 Bahadur, to inspire children of this nation and give them hope of a better future. The

launch of the film has been eagerly awaited for weeks across Pakistan.

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In today’s times, children of this country who are 55 percent of the population, have to be sensitized

that they can be positive catalysts of society by exploring their talents and innate abilities. The movie

through its three main characters sends out a very strong message that every child is a superhero and

with their iron will and power of determination, they can shape a better tomorrow for Pakistan .

Speaking about this initiative, Zulfiqar Ali Ansari, Head of Marketing at EBM said, “As a key partner and

the lead sponsor, Peek Freans Gluco, congratulates Sharmeen Obaid Chinoy on successfully completing

this venture. 3 Bahadur is not only entertaining but also highly inspiring for children; it is perfect

edutainment for children this summer and we are very proud to be partnering in this project.”

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3-Bahadur is a 3D animated film, which follows the adventures of three friends who set out on an epic

journey to save their town from the evils that plague it. Equipped with courage and super powers,

Amna, Saadi and Kamil (the main characters of the film) battle against the odds to restore peace and

harmony in their once thriving neighborhood.

English Biscuit Manufacturers (Pvt.) Limited was established in 1967 as the first manufacturer of

wholesome, hygienic packaged biscuits in Pakistan. For over 45 years, EBM has been a symbol of trust

and confidence for consumers, making it the leading biscuit manufacturer of Pakistan. EBM has an

extremely diverse corporate social responsibility (CSR) portfolio, driven by a commitment to improving

lives. With one of the largest CSR budgets amongst national and multi-national companies, EBM has

made significant contributions in areas as diverse as health, education, community welfare, and sports

related causes.

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I personally still haven’t watched the movie but I am definitely looking forward to watching it and I’m sure after watching this trailer, you would too!

Coca-Cola – A 100 Years Colder!

[Press Release] The Coca-Cola Company celebrates this year,100 years of its iconic contour bottle, with a host of different activities aimed at paying tribute to what is perhaps the most recognized packaging of any product or brand globally. The bottle was created in 1915 by The Root Glass Company of Terre Haute, Indiana after Coca-Cola released a brief to ‘design a bottle so distinctive that it could be recognized by touch alone and so unique that it could be identified when shattered on ground’.

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Launched in 1916 as a six and a half ounce refillable glass contour bottle, the bottle has achieved iconic status as a symbol of refreshment and uplift and it remains an important asset for the Company’s business even today, a hundred years later. Prior to its creation, Coca-Cola bottlers had used straight-sided bottles in a variety of shapes, sizes and colors. However, as the popularity of Coca-Cola increased, so did the number of imitators. To address the problem and fend off a host of impersonating brands, the Company and its bottling partners issued a creative challenge to a handful of U.S. glass companies: to develop a distinctive bottle design. The bottle was patented on November 16, 1915 and has since inspired a century’s worth of signature moments in film, social history, design and fine arts.

Speaking about the unique contour bottle, General Manager of The Coca-Cola Export Corporation, Pakistan, Rizwan U. Khan stated: “It’s not just about logotypes and packaging; Coca-Cola has infused, enhanced, even defined culture almost since its inception in 1886—everyone from Elvis Presley, Marilyn Monroe and Jimi Hendrix to Jesse Owens, Gladys

Night, Clint Eastwood, Frank Sinatra and Steve McQueen have been captured enjoying a Coca-Cola from that iconic, contoured glass bottle. Even Madam Noor Jehan, used the term ‘Coca-Cola’ for her hit song entitled ‘Zalima Coca-Cola Pila Dey’. Today, the brand’s universal appeal has established Coca-Cola as a worldwide symbol for shared moments of joy and refreshment.” The contour bottle design became so popular, so familiar and instantly recognizable, that in 1949, just 33 years later after its launch, a study showed that only less than one percent of Americans could not identify the Coca-Cola bottle by shape alone. And in April 12, 1961, the U.S. Patent Office declared the bottle’s “distinctive contour shape” to be so quintessential, so unmistakable, that the form itself was awarded trademark status.

The bottle was launched in Pakistan in 1953.

For more information, visit Coca-Cola Journey at http://www.coca-colacompany.com, follow us on Twitter @CocaColaCo, visit our blog, Coca-Cola Unbottled, at http://www.coca-colablog.com or find us on LinkedIn at http://www.linkedin.com/company/the-coca-cola-company.

And now that you’ve read all about it, go grab a chilled Coke 😀

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