Jump on to Content Curation Via Tapmad!

It;s no surprise to all of us that digital is growing by each passing hour in Pakistan and brand across the nation and working towards exploring new technologies, strategies and communications to shine bright.

Amidst this grand digital mela of brands putting themselves out there, the start-up culture has majorly picked up, blessing us with great ideas and greater executions.

Tapmad surfaced and shined bright amongst these emerging business ideas and has got people thinking beyond Netflix. With the growth of 3G/4G subscribers in last three years shoot to a whooping 36.41 Million users, content curation has now become a whole new avenue for advertisers, brands and consumers.

Listening to Tapmad’s CEO Yasir Pasha at Alliance Française I thought this might as well just become a golden hen for us in terms of content curation; here’s how:

An Increase in the Local Webisodes and Web-series Production

Webisodes are new, fun, entertaining and just of the right kind of time consuming that will keep you hooked and build your brand’s top of mind and top of sight recall. With Tapmad, launch of local webisodes by brands and artists can become a brilliant way to curate content.

Advertising’s New Favorite Child

Be it pre-rolls, mid-rolls, banners, Tapmad is offering all. Its time for creative teams and advertisers to get out of their shells and move towards curating content via advertising. What’s better is a digital platform by Pakistanis and for Pakistani. Who’d better have an idea of what Pakistanis are a sucker for than our very own advertisers?

This is the Age of Product Promotion and Collaboration

Instead of turning our films into 3 hour long branded ads (sorry Ho Mann Jahan and Karachi Se Lahore, you called it on yourself), brands, producers and directors should focus towards subtle yet effective product placements, promotions and collaboration. With a local platform, we all have now an opportunity to do something different and not just jump on the bandwagon for the sake of it!

I’m sure Tapmad will be introducing more in coming days as it progresses and I hope brands and those making creative decisions will once look outside the window and not complain about the shinning sun!

 

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Reasons Technology Courses Should Be Top Priority for Kids

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We’re living in a digital world! Everything around us either has been or is being touched by technology. Our conversations have gone digital, our interests, travels and shopping has gone online and our classrooms are now becoming globally connected digital arenas of learning and sharing experiences.

In this age, it is very important to match pace with the world while zooming out and reflecting on life. Schools, colleges and universities are not only places to educate yourself now. With the advent of digital media, online spaces have been turned into high-tech functioning learning schools. The online shopping sector like Yayvo.com allows doorstep delivery of school education courses that can be bought for self-teaching. In such times, it is important to introduce technology courses to kids from a younger age.

Back in the day we all got to use the computers when we had reached or high schools or maybe colleges, but the kids today know how to operate the smartphones, watch movies on laptops and spend hours playing the Xbox. To increase their understanding of the outside world and make them adaptive towards the global changes, we must bring make technology a part of our curriculums.

Technology courses including augmented and virtual reality games can open up the kids’ mind and give show them a different side of their surroundings. Similarly, being hands on with computers, 3D printers and smartphones can give them an added advantage later on.

Schools around the world are now focusing towards introducing online courses, assignments and experiences for students to leave their comfort zones and learn. Along with that, the schools are working towards bridging the gaps between countries and moving towards digital classrooms. All this makes technology an essential part of the current day curriculum for school-going kids.

*This post is sponsored by Yayvo.com

Future Tech Brings iPhone 6S to Pakistan

Pakistan is a country thriving with several technology enthusiast, digitally creating conversations related to the Tech brands they endorse. Amidst that there’s always a debate going on about the official merchandise providers in Pakistan. Future Tech, amongst all others, stepped up during the right time and brought the official authorization to selling the iPhone in Pakistan.

The news spread like wildfire on digital platforms where tech enthusiasts from all over the country came forward with their approvals, questions and concerns.

To further engage people, a Pre-Booking service was provided by Future Tech and those pre-booking the phones got amazing gifts from Future Tech! The launch took place at Dolmen Mall in Karachi, Mall One and Fortress in Lahore, Centaurus Mall in Islamabad and, Sitara Mall in Faislabad. Over a 1000 pre-bookings of iPhone 6S were recorded across Pakistan which itself shows the market standing of Advance Telecom and Future Tech!

Coming to the technical side, Future Tech is backed by Advance Telecom, hence the warranty will be provided by these two only!

The launch was graced by the presence of celebrities like Nadia Hussain, Uzair Jaswal, Amna Ilyas and Noray Bhatti!

Good on you, Future Tech, keep bringing awesomeness to Pakistan!

How Hot is the #HotSecret?

We’ve all been hearing about the #HotSecret and it has been teasing us like no brand has ever before!

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First the #Hotsecret being a phone and then the brand being Infinix Pakistan and now finally coming down to the details, Daraz’s competition about the price!

So here goes my guess on it, hope I’m right! *Fingers Crossed*

The Infinix Pakistan’s #Hotsecret Phone is worth 12,900/- PRK!